Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners, creating the most commercial ad value on social media in the sports industry according to a recent report by SafeBettingSites.com, making it the...

5 Jan 2022

Source: © Alexandr Rozhkov
Assange's unconditional release called for by R2K

Right to Know (R2K) has called for the unconditional release of Wikileaks founder, Julian Assange.

5 Jan 2022

Source: ©pintert
Mindshare rebrands to drive 'Good Growth' to deliver in the age of transformation

In the next step in its transformation Mindshare has refreshed its brand identity to reflect the nature of modern marketing, which it says demands a closer and stronger integration between client and agency partners and a more bespoke approach for...

4 Jan 2022

Source: © Pixabay
McDonald's moves US media buying to Starcom

An Adweek Alert has reported that McDonald's has moved US media buying and planning from Omnicom's OMD to Publicis Groupe's Starcom.

24 Dec 2021

Source: © alleksa
DOOH: Best way to reach young tech-savvy consumers

Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, according to 61% of senior advertising executives.

23 Dec 2021

Source: © dolgachov
2nd deadline for The One Show 2022

The next deadline for The One Show 2022 closes out with the calendar year, 31 December 2021.

21 Dec 2021

A city landscape in flux: Trends shaping cities over the next 1000 days
A city landscape in flux: Trends shaping cities over the next 1000 days

The last 1000 days have forced players in the public and private sector to adapt to a new set of creative and financial constraints, says trend economist Bronwyn Williams of Flux Trends. Writing in...

Bronwyn WilliamsBy Bronwyn Williams 21 Dec 2021

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International

Source: © Valentina Todorova
Media companies continue to resist data democratisation

An International News Media Association (INMA) report has found that there is a resistance to data adoption by media companies.

2 days ago

Source: ©Brett Jordan
Twitter buys minority stake in Aleph

Twitter Inc has picked up a minority stake in Aleph Group Inc, the digital advertising firm stated recently as it seeks to go public in the US.

3 days ago

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce
Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Consumers spent $1.14tn online globally during the 2021 holiday shopping season, compared to $1.1tn in 2020, according to newly-released Salesforce data. Notably, while Cyber Week saw muted digital growth in 2021, early November and late December...

3 days ago

Source: Getty
Subscription economy to hit $275bn in 2022: Where's the growth coming from?

The global market value of the subscription economy will grow to $275bn in 2022, rising from $224bn in 2021, with physical goods claiming the largest share of the market, a new Juniper Research study has found.

11 Jan 2022

Source: © cocozero003  New York is one of the 10 cities where the Gerety Awards executive jury will be meeting
Locations for the Gerety 2022 executive juries announced

Open for 2022 entries, the Gerety Awards have announced that the 10 cities where the executive juries will be meeting are London, New York, São Paulo, Mexico City, Copenhagen, Moscow, Brussels, Vienna, Manila and Tokyo.

10 Jan 2022

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