Wave of advertising hits water coolers

Advertisers now have a new alternative through Aqua Media water coolers, which are placed in selected environments as a relationship-building tool and brand awareness driver. The recipient of the branded water cooler receives a free service with purified water every month. Aqua Media has over 120...

9 Apr 2006

Football on the forecourt

Puma recently sponsored highlights from the African Cup of Nations on Forecourt Media LED screens in forty fuel station forecourts. Throughout the day, the latest scores and team standings were updated in sixty-second clips, with highlights preceded and followed by a ten-second Puma ad featuring...

4 Apr 2006

Driving advertising

It is not only advertisers and media directors who are responding well to transit media; commuters themselves admit that it is making an impact. Says Jacques du Preez, MD of Provantage Media, an activation media company which has recently added transit media to its product portfolio, "Our research...

27 Mar 2006

'Chuck drives an Isuzu'

If Chuck Norris, one of the toughest men alive, needed to drive, which vehicle would meet his demands? An Isuzu, of course. Says Net#work BBDO executive creative director Julian Watt, "While Chuck delivers pain in the form of roundhouse kicks to the head, the Isuzu just delivers. It is not often...

27 Mar 2006

Putting the spring back in your step

Through well-positioned billboards, AA-rated Primedia Outdoor achieved the main objective of establishing in the eyes of consumers the recently launched Springbac, a health drink that replenishes nutrients depleted by consuming alcohol - a new product category. Cape Town-based Hippocampus produced a...

16 Mar 2006

Tassies revival

Tassenberg wine, an old favourite in South Africa (who would forget those student jols?!) has been given a fresh release through a well-crafted outdoor campaign using Clear Channel Citilite billboards in Namibia and other southern African countries....

13 Mar 2006

Dettol cleans up with The Letter Corporation

Dettol's recent advertising campaign by The Letter Corporation includes traditional washroom posters showcasing the latest range of product extensions (men's and women's deodorants), branded soap dispensers, and Dettol soap samplings. "Washroom advertising provides precise communication platforms...

13 Mar 2006

Ogilvy Johannesburg team streets ahead of the competition

Ogilvy Johannesburg creative team Karin Barry (art director) and Derek Shevel (copywriter) have won the annual Street Pole Ads Award, for work submitted on behalf of DStv History Channel. The ads used headlines such as "Mandela arrested in Joburg" and "Prince Charles to Divorce" to capture the...

1 Mar 2006

Street Pole ads award Ogilvy

Ogilvy Johannesburg's Art Director Karin Barry and Copywriter Derek Shevel have been selected by members of the Creative Circle as the recipients of the annual Street Pole Ads Award for creative submitted on behalf of DStv History Channel. The pair win a trip worth R80 000 to attend the Cannes Lion...

20 Feb 2006

Merafe buys Nameplate

Airport advertising company Clear Channel Merafe has purchased a 100% interest in the Nameplate Centre Group from Clear Channel Independent. Nameplate manufacture and supply road traffic signs, silk-screen printing and enamel signs, symbolic safety signs, decals, self adhesive labels and road-type...

15 Feb 2006

Toilet humour Carey style

The new Jim Carey comedy 'Fun with Dick and Jane' is being launched in washrooms across the country through Primedia Unlimited subsidiary The Letter Corporation (TLC). The Bonnie and Clyde type movie is utilizing TLC's infrastructure at Ster Kinekor cinemas, bars and restaurants, to maximise...

13 Feb 2006

Samsung gets on the Forecourt

Samsung Cellular partnered with Primedia Unlimited subsidiary, Forecourt Media, to create brand awareness for its latest mobile phone - the D600. Capitalising on the increasing trend to convenience store shopping, Forecourt Media flighted 30-second Samsung ads on LED audiovisual screens in...

1 Feb 2006

Win an R 80,000 trip to Cannes

Street Pole Ads is now accepting entries for its annual award. The winner's creative genius will be rewarded with a trip worth R 80,000 for two people to attend the Cannes Lion International Advertising Festival in 2006, the entry will be submitted in the outdoor advertising category at Cannes, and...

27 Nov 2005

Ford KA takes a test flight

The Ford KA (pronounced 'car') has been launched using outdoor and radio in synergy pack that endorses the power of billboards and radio used in combination. According to Clear Channel Independent's Lyn Jones, "Ford's media placement agency have committed a substantial order with us for Supersigns...

21 Nov 2005

Up against a wall

Creating a snack bar brand that becomes top of mind for urban youth requires a great deal of innovation and interest. To achieve this, National Brands marketing team looked to Clear Channel Independent's Sales and Marketing operation and opted for Citilites for their urban 24/7 needs and for a wall...

4 Oct 2005

It's a Clear Channel to clean

The Johannesburg City Parks Department has embarked on a massive restoration and clean up operation at The Wilds near Killarney, Johannesburg. Having established that there is a shortage of bins in the park and picnic spot, Clear Channel Independent has donated 20 concrete litterbins to help the...

1 Oct 2005

Mini on the move

Five fully branded mini coopers will be cruising the country's top universities for the next four months, encouraging female students to reveal 'The Goddess Within'. Graffiti, mobile and student media specialists and ad agency, Mindshare have utilised the creativity that this mobile media allows to...

28 Sep 2005

Avis rides the highway

To extend the brand dominance of Avis outside of the airport environment, Primedia Unlimited's Wideopen Platform wrapped a 450m² single fa├žade of a construction site in Avis signage. The mesh media wrapping Avis message was placed close to the Grayston Drive off-ramp, adjoining Joburg's M1...

14 Sep 2005

Townships go platinum

Clear Channel Independent has introduced a new product to revamp its existing 48 sheet billboards to enhance township scenery. Named the Platinum Pack, they have a brushed aluminium finish and use flexiface technology designed for maximum flexibility for advertisers. The 3m X 6m landscape format...

11 Aug 2005

Kids get a sweet treat at the cinema

CineMARK and sweet manufacturer Maynard's sweetened up children's movie experiences with a nationwide sampling campaign during April 2005. Young cinemagoers jostled peers to receive samples of Maynard's new board game and Maths, Wild Animals, Shapes and Seaworld Gum variants. Branded promoters...

21 Jul 2005

Samsung brands the airports

The Letter Corporation (TLC), a division of Altmedia, has launched a range of advertising executions for Samsung's cellular and digital products at SA's international airports including two stand sights at Cape Town and a wrap-around execution at the exit of the Joburg international arrivals...

5 Jul 2005

New campaign for DeBeers

Namibia's outdoor adverting company Alliance Media has launched a new campaign for DeBeers, which has been rolled out in the airports of Namibia as well as on certain key roadside sites. Colette Roberts, client service executive of Alliance Media South Africa says they were able to provide the...

23 Jun 2005

Billboard dynamics

The Saatchi & Saatchi creative team has produced a billboard for the new Peugeot 206 GTi 180 showing the vehicle shot at an angle. The visual tempts audiences to devour the car with the payoff 'Please do not lick the billboard'. The creative team behind the ad includes copywriter James Weymouth and...

9 Jun 2005

Outdoor changes Harare's skyline

Alliance Media is installing Zimbabwe's first large format billboards, a new innovation in this country, for client African Distillers - producers of Smirnoff vodka. They have erected the billboards at five entrances to Harare where the billboards tower above the clutter of small format media.

7 Jun 2005

Nampak at the movies

The Letter Corporation's three-month campaign for Nampak in various cinemas last year has convinced Nampak to embark on a 12-month campaign this year. Executions of Nampak's single and double-ply range of "Twinsoft" tissues and "Lifestyle" sanitary towels can be seen in cinema, bar, restaurant and...

2 Jun 2005

Framing the city

Buildings in Maputo, Mozambique, have been given a much needed facelift from a surprising source: one of Clear Channel Independent Mozambique's fastest growing outdoor advertising products is 'wallframes' - large advertisements that clad once dilapidated buildings. CCI's development has brought with...

23 May 2005

BASA goes to Clear Channel

The BASA Award was won for Clear Channel Independent SA's sponsorship of Art of Humanity "Breaking the Silence"- HIV/AIDS billboard campaign. The awards are open to all companies sponsoring art events, projects or organisations in South Africa, and to all companies sponsoring South African arts...

22 May 2005

It's a sign! Uganda goes large

Nokia in Kampala have, through Clear Channel Independent's Uganda office, secured the advertising rights for the face of the Postal Building in Kampala. Measuring a massive 200 square meters or 20 x 10 m, it is the largest billboard face in Uganda. It is located in the heart of major retail shopping...

17 May 2005

ComutaNet collects Unilever award

ComutaNet won the Channel Accountability Award at the 2005 annual Unilever Awards ceremony held in Durban this week. The Unilever Awards are presented to media owners who excel in a variety of service related categories to give recognition to companies that consistently go the extra mile to ensure...

16 May 2005

Stairway to (consumer) heaven

Airport handling services company Equity Aviation Services have awarded Maverick Media, specialist outdoor advertising agency, the rights to sell the branding on their aircraft stairways. This presents advertisers with 69 prime mobile billboard opportunities at all major airports throughout the...

11 May 2005

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