Women's Health and Maidenform Lingerie have joined forces to produce South Africa's first Bra-celet - a hot pink accessory that is meant to become a symbol of solidarity in the fight against breast cancer. Women and men are wearing the Bra-celet throughout October 2011 to raise funds and increase awareness around this issue in SA. All sale proceeds will go to the Pink Drive mammography truck initiative, which brings breast cancer screening and education to women in disadvantaged communities, spreading the message 'Early Detection Saves Lives'. Women's Health has pledged its support for the cause by packaging 50 000 Bra-celets free with its October issue at Woolworths, Pick n Pay and Spar stores nationwide. Additional Bra-celets can be purchased from Stuttafords for R10 each.
