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In brief Retail Marketing South Africa

Spreading the chocolate love

Pillsbury's chocolate lovers campaign running across 180 Pick n Pay hypermarkets and supermarkets is one that every chocolate connoisseur should be on the look-out for. From 26 May - 7 July 2008, boxed shopper stoppers will be providing consumers with a Chocolate Lovers 8-page recipe leaflet and coupons worth R2,50 for core Pillsbury Chocolate Baking Mixes. The pamphlet contains tasty ways of using Pillsbury baking mixes such as the Triple Chocolate Brownie Mix, Triple Chocolate Cookie Mix and Rich Chocolate Cake Mix. Create special chocolate moments with brownie goody bars with frosting and peanuts in the middle and turtle cake with caramel, pecans and chocolate. Noir bars, a seductive layered bar, will not disappoint and contains deep rich chocolate, dark roast coffee and cream cheese.

Source: ActivRetail

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