WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...
Juanita Pienaar 18 Sep 2020
Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...
Isaac Kwame Adom 18 Aug 2020
This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...
Leigh Andrews, Kantar 12 Mar 2020
With strong economic growth, increased affluence and a growing population that is forecast to double by 2050, the continent holds strong potential for luxury brands...
Alain Dos Santos 10 Jan 2020
Maersk has developed a partnership with She-Trade, an initiative from the International Trade Centre, which aims to connect three million women entrepreneurs to the global markets by 2021...
Louise Burgers 17 Dec 2019
Every night, as part of the ritual of putting my two little sons to bed, I have to tell them a story...
Dov Girnun 5 Dec 2019
Mike Broom lists some of the key requirements of having necessary, up-to-date knowledge to be able to control the company's marketing destiny with success...
mike broom 3 Dec 2019
Women need to access the new economic Pan-Africanism on the continent, said Dr Vera Songwe, UN ECA head...
Louise Burgers 1 Nov 2019
A resolution taken at the annual Africa Women Innovation and Entrepreneurship Forum conference, calls on the economic empowerment of women to be linked to the Africa Continental Free Trade Agreement (AfCFTA)...
Louise Burgers 31 Oct 2019
In Nielsen and Taboola's "Moment of Next" study, the two company's took a look at video-watching...
Travis Bussiahn 24 Oct 2019
It's June. In Durban. In a clothing store in the main street, a 26-year old marathon-runner buys a bowtie and, seemingly randomly, adds a board shorts...
Vian Chinner 11 Oct 2019
Bracing and gearing our businesses for the onslaught of the future consumer is key to remaining relevant in the media industry and beyond...
Sean Sullivan 26 Sep 2019
In many articles I have written, I have taken a closer look at not just what's trending in 2019, but how adopting some of the featured marketing methods can work for your business or brand...
Talitha Spykerman 26 Sep 2019
Artificial Intelligence and other technologies are changing the way organisations work. To be successful in this new way of work, requires more than just implementing new technologies...
Danette Breitenbach 13 Sep 2019
The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?
Louise Burgers 13 Sep 2019
Understanding client-agency relationships is just the tip of the iceberg, it's managing them that is the recipe for success, writes Johanna McDowell...
Johanna McDowell 13 Sep 2019
WGSN's 2019 report on brands and marketing touched on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'...
Lynette Botha 13 Sep 2019
The answer, definitely and resoundingly, is "the art director". But is this true?
Manqoba Zondi 12 Sep 2019
It is not a new issue, but one that continues to create angst for marketers and agencies - writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner...
Johanna McDowell 5 Sep 2019
Here are five mistakes even grown-up brand blogs make...
Louisa Douwes Dekker 2 Sep 2019
Today, the world of PR, marketing and advertising are connected in more than one way - all of which are complex and granular...
Linda Hassall 26 Aug 2019
The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...
Johanna McDowell 19 Aug 2019
Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...
Louise Burgers 12 Aug 2019
The process of brand management is not as complicated as a lot of non-brand or marketers sees it...
Rirhandzu Shingwenyana 7 Aug 2019
Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...
Juanita Pienaar 5 Aug 2019
The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...
Mark Botha 29 Jul 2019
AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...
Jérôme Divecha 17 Jul 2019
Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...
Louise Burgers 11 Jul 2019
Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...
Louise Burgers 10 Jul 2019
Today, content creation is no longer limited to certain campaigns, it has become so broad to the extent that everything a business does is now part of a content strategy...
Minnie-lee Tagwirei 1 Jul 2019
