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Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...

Roman MagisBy Roman Magis 15 Jul 2020

New monetisation models for media are needed
New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

Louise BurgersBy Louise Burgers 16 Dec 2019

Image credit: Brooke Lark on Unsplash.
How AI is helping brands manage their online reputation

The use of artificial intelligence (AI) and machine learning is on the rise, but it's important to know which reputation management processes should and shouldn't be automated...

Ashleigh WainsteinBy Ashleigh Wainstein 15 Nov 2019

Meet Facebook News: its new 'dedicated place' for news in the US
Meet Facebook News: its new 'dedicated place' for news in the US

Facebook on Friday announced that it has begun testing a new "dedicated place" for news on its platform called Facebook News...

Shereesa MoodleyBy Shereesa Moodley 28 Oct 2019

Image credit: LUM3N on Unsplash.
The do's of social media marketing

As someone has so aptly said, when you are in any doubt as to the appropriateness of something you intend posting, apply the golden rule: WWGT (what would Granny think?)...

Jessica BarrellaBy Jessica Barrella 15 Oct 2019

Image credit: Carl Heyerdahl on Unsplash.
Digital citizenship: Bringing digital activism home

In light of the Cambridge Analytica data breach, we should all take a more active role in our online activities, writes digital content curator at Joe Public Connect, Grace Cooper...

Grace CooperBy Grace Cooper 4 Oct 2019

Managing director for the A+E Networks Africa's EMEA territories, Dean Possenniskie. Image supplied.
How A+E Networks Africa is building on its local content strategy

We speak to managing director for the A+E Networks Africa's EMEA territories, Dean Possenniskie, who is responsible for overseeing and growing the channel's content distribution and digital media businesses across the UK, Europe, Middle East and Africa...

Juanita PienaarBy Juanita Pienaar 27 Sep 2019

Image credit: DESIGNECOLOGIST on Unsplash.
The don'ts of social media marketing

Ah, social media marketing - the buzz words of today...

Jessica BarrellaBy Jessica Barrella 18 Sep 2019

Image source: Gallo/Getty Images.
Of foxes and paradoxes in the media henhouse

Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy in the post-broadcast era by looking at these two events. And they will struggle to reconcile what is claimed to be policy against what is actually practised on the ground...

Derek AbdinorBy Derek Abdinor 17 Sep 2019

Image credit: Fikret tozak on Unsplash.
5 mistakes grown-up brand blogs shouldn't make

Here are five mistakes even grown-up brand blogs make...

Louisa Douwes DekkerBy Louisa Douwes Dekker 2 Sep 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

Louise BurgersBy Louise Burgers 28 Aug 2019

Image credit: Simon Steinberger from Pixabay.
Facebook can now fact-check news in African languages

Facebook on Wednesday announced a partnership with fact-checking company Africa Check to bring local African language support to its third-party Fact-Checking programme...

Shereesa MoodleyBy Shereesa Moodley 16 Aug 2019

#FB@15: Inside Facebook's 4 Cs for innovation
#FB@15: Inside Facebook's 4 Cs for innovation

Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...

Elouise KellyBy Elouise Kelly 23 Jul 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

Jessica TennantBy Jessica Tennant 5 Feb 2019

TechCrunching the African Startup Battlefield with Mike Butcher
TechCrunching the African Startup Battlefield with Mike Butcher

As a writer, editor, interviewer, moderator and columnist in the tech media world, Mike Butcher covers everything - from the smallest tech startups to the largest tech giants...

Evan-Lee CourieBy Evan-Lee Courie 7 Dec 2018

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

Angie WhiteBy Angie White 17 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

Louise BurgersBy Louise Burgers 31 Jul 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

Jessica TennantBy Jessica Tennant 7 Feb 2018

Monetising online radio: Stop, collaborate and digitally listen
Monetising online radio: Stop, collaborate and digitally listen

Where traditional models in radio have enjoyed funding from around 70% of what the station makes through ad sales revenue, online stations need to do the same, but in a completely different way...

Chris JordanBy Chris Jordan 26 Oct 2017

Digital marketing and dark social traffic
Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

Charlie StewartBy Charlie Stewart 28 Jul 2017

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

Chiara Di RagoBy Chiara Di Rago 19 Jul 2016

Five tips to write an SEO-friendly blog post for Nigerians
Five tips to write an SEO-friendly blog post for Nigerians

Blogging is big in Nigeria at the moment, so many Nigerian bloggers publish posts on a daily basis, however, not all of them understand the concept or importance of SEO in online writing...

Nkem Ndem VBy Nkem Ndem V 8 Feb 2016

Image via Pixabay
Top four platforms for Nigerian bloggers

With the expansion of social networks including Facebook and Twitter, blogging has suffered some form of backlash as people now prefer to settle for buzz on these platforms...

Nkem Ndem VBy Nkem Ndem V 13 Nov 2015

Anton Harber
Bloomberg's Africa media plan raises questions

It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.

Anton HarberBy Anton Harber 7 Feb 2014

Imposing one story on Africa is doing it a disservice
Imposing one story on Africa is doing it a disservice

The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.

Anton HarberBy Anton Harber 15 Nov 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

Danette BreitenbachBy Danette Breitenbach 5 Sep 2013

Marcela Ospina
Mobile and digital trends in 5 African countries: a cultural interpretation

This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.

Marcela OspinaBy Marcela Ospina 7 Feb 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

Obaika Consulting TeamBy Obaika Consulting Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter
[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

HDI Youth Marketeers TeamBy HDI Youth Marketeers Team 31 Jan 2013

[2013 trends] Africa finding its own solutions using mobile tech
[2013 trends] Africa finding its own solutions using mobile tech

There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.

Dr KF LaiBy Dr KF Lai 25 Jan 2013

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