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Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

Airtel splashes K1.1m in SMS promotion
Airtel splashes K1.1m in SMS promotion

Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.

By Gregory Gondwe 21 Aug 2012

Gregory Gondwe
Feud exposes Malawi's telecommunication gaps

A feud that has ensued between the Malawi Communication Regulatory Authority (MACRA) and Professor Mathews Chikaonda, chairperson of both Telekom Networks Malawi Limited (TNM) and Malawi Telecommunications Limited (MTL) has exposed glaring gaps in the telecommunication industry.

By Gregory Gondwe 13 Aug 2012

TNM registers 35% subscribers growth
TNM registers 35% subscribers growth

Telekom Networks Malawi Limited (TNM), reportedly the first mobile phone service provider in Malawi, has announced in its 'results for the year ended 31 December 2011' report over the weekend, that it has registered a 35% growth in subscriber base.

By Gregory Gondwe 28 Mar 2012

TNM, EMS partnership provides BlackBerry service
TNM, EMS partnership provides BlackBerry service

Malawi's mobile phone service provider, Telekom Networks Malawi (TNM) has partnered with Emitac Mobile Solutions (EMS) to provide BlackBerry services to subscribers in Malawi.

By Gregory Gondwe 12 Dec 2011

TNM grows by 23% amidst economic hiccups
TNM grows by 23% amidst economic hiccups

One of Malawi's two mobile phone companies, Telekom Networks Malawi Limited (TNM), which is incorporated in Malawi as a licensed mobile telecommunications operator has announced a 23% growth which the company has attributed to various innovative product offerings and promotions.

By Gregory Gondwe 12 Sep 2011

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