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#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

Ailsa WingfieldBy Ailsa Wingfield 11 Jan 2021

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

Ailsa WingfieldBy Ailsa Wingfield 6 Jan 2020

Image source: Gallo/Getty.
The significant shift from aspirational to inspirational brands

The Top Million research report into South Africa's top million households in 2019 - with a combined buying power of R700 billion - looks at what drives this 'Upper Middle Class'; what they are spending on; where they have cut back; and how marketers can reach this group...?

Louise BurgersBy Louise Burgers 13 Sep 2019

#BizTrends2019: 2019, a definitive year in FMCG
#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

Marylee TownshendBy Marylee Townshend 29 Jan 2019

#BizTrends2019: Single-use plastic, circular economy, ethical supply chains and climate action to drive retail in 2019
#BizTrends2019: Single-use plastic, circular economy, ethical supply chains and climate action to drive retail in 2019

More than ever before, in 2018 we saw sustainability playing a major role in shaping trends in the retail sector...

Feroz KoorBy Feroz Koor 25 Jan 2019

#BizTrends2019: Key trends in wellness and ethical retail for 2019
#BizTrends2019: Key trends in wellness and ethical retail for 2019

The focus of innovation in the conscious consumption space is certainly not trend based. The environmental and health issues facing the planet are so pressing...

Robyn SmithBy Robyn Smith 24 Jan 2019

Nielsen Smartstore: Keeping up with shoppers today and tomorrow
Nielsen Smartstore: Keeping up with shoppers today and tomorrow

Shoppers are changing at such a rapid pace, and while there are many methodologies to understand shoppers, a tool to help us move with the rapidly changing shoppers is needed...

Danette BreitenbachBy Danette Breitenbach 29 Aug 2018

Kenya's Sip simplifies drinks distribution in Nairobi
Kenya's Sip simplifies drinks distribution in Nairobi

Kenyan startup Sip is simplifying the distribution of alcoholic beverages in the country's capital, and is eyeing growth in the B2B space...

Tom JacksonBy Tom Jackson 11 Jun 2018

Kenya's Twiga Foods partners IBM for blockchain-based microfinancing
Kenya's Twiga Foods partners IBM for blockchain-based microfinancing

Kenyan agri-tech startup Twiga Foods has partnered IBM Research to extend access to microloans to 220 food stall retailers across Kenya using a blockchain-based financing system...

Tom JacksonBy Tom Jackson 19 Apr 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.
#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

Louise BurgersBy Louise Burgers 8 Feb 2018

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