Out of home media in Africa has always had a major weakness in putting pressure on its prominence in advertising budgets because of a lack of audience measurement solutions. New measurement solutions being tested in Africa are changing this...
Louise Marsland 31 Aug 2017
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
What first strikes you about Nairobi is the vast number of outdoor advertising sites visible. The city is littered with outdoor, positioned at every roundabout, in every neighbourhood and on most streets. These are not just small or average-sized billboards either, they are all huge.
Vuyo Mkosi 7 Aug 2008