One size doesn't fit all: Advice for brands seeking to access the African market
Source: ©bagworld -
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Global Diversity, Equity and Inclusion Census extended
Segmenting for the future: 5 emerging consumer types
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Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
African countries reach tipping point for e-commerce adoption - PayU data
Euromonitor identifies 6 cannabis consumer archetypes
Credit: Getty
The 5 habits of highly effective advertisers
Boosting brand purpose by solving value-action gaps in Africa
2020 digital holiday sales climb to $1.1tn globally - Salesforce
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
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New report shows brand leaders face big challenges aligning marketing and comms teams
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