Source: ©mangostar -
More shoppers panic buying ahead of festive season - report

New Oracle study finds 66% of consumers are worried that supply chain disruptions will ruin their holiday shopping plans...

25 Nov 2021

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Smart TV voice assistant transactions to hit nearly $500m in 2023

Spend through voice assistant-enabled smart TVs will reach nearly $500m in 2023, up sharply from the $126m expected in 2021, according to a report from Juniper Research...

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives
Loeries partners with Facebook Africa to support diversity and inclusion initiatives

The Loeries, with the support of Facebook, has released its inaugural research into gender representation in advertising across the African continent...

5 Oct 2021

Edutainment through comedy; a social experiment
Edutainment through comedy; a social experiment

In mid-2020, I met a man in my neighbourhood named Gilbert Munga, a second-year student studying a bachelor of performing arts at the University of Dar es Salaam...

By Edward Shila, Issued by Dentsu 26 Aug 2021

One size doesn't fit all: Advice for brands seeking to access the African market
One size doesn't fit all: Advice for brands seeking to access the African market

When it comes to accessing the African market, one of the most important things brands need to understand is this: one size doesn't fit all...

By Candice Robertson, Issued by Wavemaker 12 Aug 2021

Source: ©bagworld -
Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

The majority of the subsectors included in the report have recorded cumulative brand value losses this year, as the sector negotiates the fallout from the Covid-19 pandemic...

11 Aug 2021

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Voice assistant transaction values to hit $19,4bn by 2023

E-commerce transaction values via voice assistants will reach $19,4bn by 2023, rising over 320% from just $4,6bn in 2021, according to Juniper Research...

3 Aug 2021

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Warc details Advertising Trends report 2021/2022

Warc has detailed the findings of their Global Advertising Trends report for 2021/2022...

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended
Global Diversity, Equity and Inclusion Census extended

The World Federation of Advertisers (WFA) recently launched a global census of the marketing and advertising industry. The deadline to take part has been extended to 31 July 2021...

2 Jul 2021

Segmenting for the future: 5 emerging consumer types
Segmenting for the future: 5 emerging consumer types

Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...

John WatlingBy John Watling 21 Jun 2021

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D&AD 2021 social media trends

Find out about the key social media trends Ashleigh Burton saw in the D&AD Awards...

Ashleigh BurtonBy Ashleigh Burton 14 Jun 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes
Euromonitor identifies 6 cannabis consumer archetypes

Legal cannabis is set to increase from $30bn in 2020 to over $90bn in 2025, as consumers increase their usage in diverse parts of their lives...

21 Apr 2021

Credit: Getty
Consumers spent $900bn more at online retailers globally in 2020

Covid-19 accelerated e-commerce around the globe and forced retailers to shift to digital...

14 Apr 2021

The 5 habits of highly effective advertisers
The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 25 Mar 2021

2020 digital holiday sales climb to $1.1tn globally - Salesforce
2020 digital holiday sales climb to $1.1tn globally - Salesforce

Digital sales grew around 58% during the five days leading up to Christmas, despite earlier shipping cutoffs...

13 Jan 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

Ailsa WingfieldBy Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 28 Oct 2020

Photo by  on .
Google Ads is top choice for app marketers in Africa

AppsFlyer's Performance Index analysed more than 27billion app installs, revealing Google Ads is top choice for app marketers in Africa...

15 Oct 2020



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