Marketing & Media Audio South Africa

This week we take a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app with Sea Monster Entertainment, an animation, gaming and augmented reality business.

This week we take a closer look at VR, AR, ARG, Pokemon Go, gamification and the Pick n Pay Super Animals app with Sea Monster Entertainment, an animation, gaming and augmented reality business.

This week we take a closer look at Ninety9cents (99c), one of South Africa's largest independently owned full-service advertising agencies.

Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word “Digital”. Mike shares with us his broad frustrations with a word that has come to shape an entire industry. We ask whether digital is a channel or an ethos, as well as the implications for traditional agencies as they look to become more “digital. We also explore whether there is really such a thing as a digital guru. An insightful conversation with an industry leader....

This week we take a closer look at new kid on the block, content first digital marketing agency Barbarossa Media. Barbarossa Media creates engaging content for brands to connect to their customers in an impactful way.

This week we look at the upcoming Marketing Mix, Shopper path to purchase 2016 event happening on 20 July and 21 July at the Bryanston Country Club in Johannesburg.

On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z. We learn about who they are, what they do, and why brands are struggling to get to grips with how to talk to them. Not to be confused with millennials and don’t call them selfie obsessed, Gen Z are a powerful generation that are reshaping the way people, and brands, need to communicate. An important and informative discussion!...

This week we look at 21C business solutions, a training and education company who will be piloting an 8 week short course at Vega School in Cape Town from 2 July to 20 August 2016.

In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own the moment.

This week we look at the upcoming Marketing Mix, Shopper path to purchase 2016 event happening on 20 July and 21 July at the Sunnyside Park Hotel in Johannesburg.

The Brave Ideas Podcast talks to Sofia Adarve, Usability Analyst @ Aqua, about why designing for experience is critical in today’s digital world.

This week we look at the upcoming Marketing Mix, Shopper path to purchase 2016 event happening on 20 July and 21 July at the Sunnyside Park Hotel in Johannesburg.