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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
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    Why YouTubers should consider collaborating with influencer marketing platforms

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    Backtracking from social media to email marketing

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    Kigali hosts 27th African Union summit

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    Harmonising media research across Africa

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    Tips on how YouTube videos can drive consumers to purchase your product

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    Energy investors merge to create pan-Africa power group
    Energy investors merge to create pan-Africa power group

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    Coca-Cola unveils new $130 million bottling plant in Mozambique
    Coca-Cola unveils new $130 million bottling plant in Mozambique

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    Nigeria promotes ridesharing in Africa

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    Love in a time of war in the DRC

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    AFRIMA pays tribute to Papa Wemba

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    Consumer Confidence Survey: Economy again top global concern

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