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Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

By Danette Breitenbach 4 Jun 2024

Image credit: Epica Awards.

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

Image credit: Sebastian Pociecha on Unsplash.

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

Image credit: Sharon McCutcheon on Unsplash.

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

22 Oct 2019

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

14 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Mark Tungate, the editorial director of the Epica Awards. Image supplied.

#EpicaAwards2019: What's new this year?

23 Sep 2019

The 2019 Care Awards jury. Image credit: Act Responsible.

Act Responsible announces 2019 Care Awards jury

23 Sep 2019

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

Image credit: Clay Banks on Unsplash.

PR and marketing: Worlds that merge to unite

Linda Hassall 26 Aug 2019

Image credit: Erik Witsoe on Unsplash.

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

D&AD previews White Pencil award for newest film in 'I Wish I'd Done That' series

D&AD previews White Pencil award for newest film in 'I Wish I'd Done That' series

28 Jan 2014

SA tops Midas Awards 2013 Award Winners

SA tops Midas Awards 2013 Award Winners

20 Dec 2013

D&AD Awards: The nominations

D&AD Awards: The nominations

22 Apr 2013

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

21 Dec 2012

Premium beers set to drive growth in the off-trade Brazilian beer market

Premium beers set to drive growth in the off-trade Brazilian beer market

3 Dec 2012

Internet: strong marketing tool for Brazilian soccer clubs

Internet: strong marketing tool for Brazilian soccer clubs

26 Sep 2012

Fresh organisational thinking required - and delivered

Fresh organisational thinking required - and delivered

26 Jul 2012

Brand advertisers go digital in Brazil

21 May 2012

The return of vinyl

The return of vinyl

17 May 2012

Ad Dynamo enters Brazil with Realmedia

Ad Dynamo enters Brazil with Realmedia

26 Apr 2012

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

30 Mar 2012

Global consumer confidence increases 1 point in Q4 2011

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

D&AD: Last chance for creatives...

D&AD: Last chance for creatives...

20 Jan 2012

Eurobest 2011 announces final juries: Craft and Integrated

Eurobest 2011 announces final juries: Craft and Integrated

15 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Coke takes a chant

Coke takes a chant

25 Oct 2011

More Marketing news

More news

Image credit: Epica Awards.

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

Image credit: Sebastian Pociecha on Unsplash.

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

Image credit: Sharon McCutcheon on Unsplash.

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

Elizabeth Elfenbein, Michael Bonilla to chair 2019 Global Awards' Executive Jury sessions

22 Oct 2019

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

Worldwide martech market grows by 22% year-on-year - find BDO, Warc

14 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Mark Tungate, the editorial director of the Epica Awards. Image supplied.

#EpicaAwards2019: What's new this year?

23 Sep 2019

The 2019 Care Awards jury. Image credit: Act Responsible.

Act Responsible announces 2019 Care Awards jury

23 Sep 2019

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

Image credit: Clay Banks on Unsplash.

PR and marketing: Worlds that merge to unite

Linda Hassall 26 Aug 2019

Image credit: Erik Witsoe on Unsplash.

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Female millennials are the most confident and ambitious of any female generation

Female millennials are the most confident and ambitious of any female generation

5 Mar 2015

D&AD previews White Pencil award for newest film in 'I Wish I'd Done That' series

D&AD previews White Pencil award for newest film in 'I Wish I'd Done That' series

28 Jan 2014

SA tops Midas Awards 2013 Award Winners

SA tops Midas Awards 2013 Award Winners

20 Dec 2013

D&AD Awards: The nominations

D&AD Awards: The nominations

22 Apr 2013

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

Midas Awards 2012 Winners: King James Cape Town wins Grand Midas for Santam Insurance

21 Dec 2012

Premium beers set to drive growth in the off-trade Brazilian beer market

Premium beers set to drive growth in the off-trade Brazilian beer market

3 Dec 2012

Internet: strong marketing tool for Brazilian soccer clubs

Internet: strong marketing tool for Brazilian soccer clubs

26 Sep 2012

Fresh organisational thinking required - and delivered

Fresh organisational thinking required - and delivered

26 Jul 2012

Brand advertisers go digital in Brazil

21 May 2012

The return of vinyl

The return of vinyl

17 May 2012

Ad Dynamo enters Brazil with Realmedia

Ad Dynamo enters Brazil with Realmedia

26 Apr 2012

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

Cannes Lions: Creative Effectiveness, Design, Film, and PR Juries

30 Mar 2012

Global consumer confidence increases 1 point in Q4 2011

Global consumer confidence increases 1 point in Q4 2011

8 Feb 2012

D&AD: Last chance for creatives...

D&AD: Last chance for creatives...

20 Jan 2012

Eurobest 2011 announces final juries: Craft and Integrated

Eurobest 2011 announces final juries: Craft and Integrated

15 Nov 2011

Consumer Confidence Survey: Economy again top global concern

Consumer Confidence Survey: Economy again top global concern

9 Nov 2011

Coke takes a chant

Coke takes a chant

25 Oct 2011

Global advertising spend up 5.7% in Q2 2011

Global advertising spend up 5.7% in Q2 2011

20 Oct 2011

Spying on Marisa

Spying on Marisa

22 Aug 2011

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

4A'S announces 2011 Jay Chiat Awards For Strategic Excellence shortlist

16 Aug 2011

Nielsen's Women of Tomorrow

Nielsen's Women of Tomorrow

12 Aug 2011

All aboard... Ferrorama is departing now

All aboard... Ferrorama is departing now

28 Jul 2011

MMA re-launches Italian local council

MMA re-launches Italian local council

20 Jul 2011

MMA launches Egypt and Middle East Local Council

MMA launches Egypt and Middle East Local Council

20 Jul 2011

Mojiva Inc joins the MMA as a Global Premium Member

Mojiva Inc joins the MMA as a Global Premium Member

20 Jul 2011

MMA publishes brand marketer's guide to mobile web; mobile apps

30 Jun 2011

MMA publishes latest issue of International Journal Of Mobile Marketing

MMA publishes latest issue of International Journal Of Mobile Marketing

6 May 2011

More Marketing news

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