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SOUTH AFRICA

Barbie at 60: instrument of female oppression or positive influence?
Barbie at 60: instrument of female oppression or positive influence?

Barbie Millicent Roberts, from Wisconsin US, is celebrating her 60th birthday. She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognised by millions of children and adults worldwide...

By Gemma Witcomb 11 Mar 2019

SOUTH AFRICA

How alcohol companies are using International Women's Day to sell more drinks to women
How alcohol companies are using International Women's Day to sell more drinks to women

Many alcohol companies see International Women's Day as an ideal opportunity to market their products...

By Carol Emslie 8 Mar 2019

SOUTH AFRICA

Fast-food chains use cute animal toys to market meat to children - new vegan ranges pose a dilemma
Fast-food chains use cute animal toys to market meat to children - new vegan ranges pose a dilemma

Being vegan appears to be all the rage in Britain. The news that McDonald's has launched a new plant-based "Happy Meal" for children based on a vegan "wrap" would seem to bear this idea out...

By Kate Stewart and Matthew Cole 24 Jan 2019

SOUTH AFRICA

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance
#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

15 Jan 2019

SOUTH AFRICA

From Europe to SA with love: 3 tips for South African marketers in 2019
From Europe to SA with love: 3 tips for South African marketers in 2019

It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...

By Lisa Steingold 2 Jan 2019

NORTH AMERICA

Gartner's CMO Spend Survey 2018/19: Key insights revealed
Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

SOUTH AFRICA

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

SOUTH AFRICA

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

UNITED KINGDOM

Quality content is key to advertising success irrespective of reading platform
Quality content is key to advertising success irrespective of reading platform

Lumen proves that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales...

12 Dec 2017

GLOBAL

Women in Marketing Awards 2016 © .
Shortlisted entries for 2017 Women in Marketing Awards announced

Women in Marketing (WIM) has announced the shortlisted entries for the 7th annual Women in Marketing Awards...

23 Oct 2017

UNITED KINGDOM

Pay back the money Bell Pottinger
Pay back the money Bell Pottinger

As the Bell Pottinger scandal dies down, the public relations industry in South Africa is reeling to pick up the pieces...

By Regine le Roux 27 Sep 2017

SOUTH AFRICA

Print could help build the credibility of SA's e-commerce giants
Print could help build the credibility of SA's e-commerce giants

There's a growing opportunity for South African digital businesses to harness the power of print to build their credibility, says Vaughan Patterson...

By Vaughan Patterson 4 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

UNITED KINGDOM

Guptas' PR got R8m job from govt
Guptas' PR got R8m job from govt

LONDON, UK: UK public relations firm Bell Pottinger has received at least one South African government tender, valued at more than R8m.

13 Jun 2017

GLOBAL

Four realities facing brands today
Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

GLOBAL

LIA updates - regional ‘Of the Year' awards now launched
LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards and regions include, Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America...

24 May 2017

GLOBAL

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

SOUTH AFRICA

Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 29 Mar 2017

UNITED KINGDOM

LSM reviews emojis marketing campaigns
LSM reviews emojis marketing campaigns

The London School of Marketing (LSM) discusses new online communication methods and in particular how to reach out to the teen demographic, often referred to as Generation Z...

29 Jan 2016

UNITED KINGDOM

Bad publicity or no publicity - LSM report
Bad publicity or no publicity - LSM report

The London School of Marketing (LSM) has published an article weighing up the pros and cons of bad publicity in which experts debate the question, "Is it better to be talked about for the wrong reasons than not be talked about at all?

24 Aug 2015

UNITED KINGDOM

Matt Eastwood to speak at Creative LIAisons
Matt Eastwood to speak at Creative LIAisons

Matt Eastwood, Worldwide Chief Creative Officer of JWT, has been announced as a speaker at the London International Awards 2015 Creative LIAisons programme...

15 Jul 2015

UNITED KINGDOM

Mastering the art of presentations
Mastering the art of presentations

London School of Marketing has published an article about the necessity of strong presentation skills to inform, persuade or motivate an audience.

13 Jul 2015

UNITED KINGDOM

New article highlights integrated marketing communication in branding
New article highlights integrated marketing communication in branding

London School of Marketing has released a new article discussing the importance of integrated marketing communications in branding...

12 May 2015

UNITED KINGDOM

Free template to measure ROI on marketing campaign
Free template to measure ROI on marketing campaign

LONDON, ENGLAND: The London School of Marketing has published a free template to help marketers measure ROI of their marketing campaigns...

8 May 2015

UNITED KINGDOM

178 Pencils awarded on Results Day Two of D&AD Judging
178 Pencils awarded on Results Day Two of D&AD Judging

LONDON, UK: The second set of D&AD Pencil winners for 2015 have been announced in the Crafts for Advertising, Crafts for Design, Integrated and Innovative Media, Magazine and Newspaper Design, Mobile Marketing and White Pencil categories...

23 Apr 2015

SOUTH AFRICA

Female millennials are the most confident and ambitious of any female generation
Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015

UNITED KINGDOM

Britons to spend £86bn this Christmas
Britons to spend £86bn this Christmas

LONDON, UK: Report from Verdict and SAS UK finds that Britons will be spending more than they did last year...

By Published by Verdict 18 Nov 2014

UNITED KINGDOM

M&M winners announced
M&M winners announced

LONDON, UK: Celebrating 25 years of international media excellence. The M&M Global Awards 2014 took place on Thursday last week at the Grosvenor House Hotel in London.

9 Sep 2014

UNITED KINGDOM

Vote in the M&M Global Awards 2014
Vote in the M&M Global Awards 2014

LONDON, UK: Who will win? You decide!

15 Aug 2014

UNITED KINGDOM

D&AD opens call for entries for 53rd annual Professional Awards
D&AD opens call for entries for 53rd annual Professional Awards

LONDON, UK: Entries for the 53rd D&AD Professional Awards have opened with a number of new sub-category additions in response to the evolving creative landscape.

18 Jul 2014

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