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Livestream recreates historic moon landing in real-time

A livestream recreating the historic 1969 moon landing was produced by Little Dot Studios, to mark the 50th anniversary of the moon landing on Channel 4...

16 Jul 2019

SOUTH AFRICA

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.
Context conquers platform: Connecting with the new-world consumer

Ahead of Kantar's 'best liked ads of 2018' reveal, two sessions were hosted in Cape Town and Johannesburg on the art and science of media success, with a special focus on finding the right mix of channels and creative to #GetMediaRight...

By Leigh Andrews 11 Jul 2019

GLOBAL

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.
Best Use of Data jury announced for Warc Media Awards 2019

Warc has announced the jury lineup for the Best Use of Data category for the Warc Media Awards 2019...

10 Jul 2019

GLOBAL

Report shows average of 800 hours spent using mobile internet this year
Report shows average of 800 hours spent using mobile internet this year

An average of 800 hours will be spent using mobile internet this year - that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts...

5 Jul 2019

GLOBAL

Wina announces shortlist for 2019
Wina announces shortlist for 2019

Wina announced its shortlist for the 2019 competition with South African creative advertising agency, Kilmer & Cruise featuring in four categories...

31 May 2019

SOUTH AFRICA

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance
#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

15 Jan 2019

SOUTH AFRICA

From Europe to SA with love: 3 tips for South African marketers in 2019
From Europe to SA with love: 3 tips for South African marketers in 2019

It seems fitting to be writing this on the last day of 2018. I set off, just one year ago in search of digital knowledge and broadened career experience from Europe. It's exactly what I found and more...

By Lisa Steingold 2 Jan 2019

NORTH AMERICA

Gartner's CMO Spend Survey 2018/19: Key insights revealed
Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

13 Nov 2018

SOUTH AFRICA

#NewBiz: Wonderland Collective acquires Studio Aura, opens offices in London, UAE
#NewBiz: Wonderland Collective acquires Studio Aura, opens offices in London, UAE

Brand and digital agency Wonderland Collective has acquired UK design agency Studio Aura...

9 Oct 2018

SOUTH AFRICA

Memoirs of a media veteran
Memoirs of a media veteran

My PR journey began bang-on 20-years ago, I'm unsure if the scales tip at 'experienced' or 'plain old'...

By Sam Swaine 24 Aug 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

Facebook runs UK, US newspaper ads apologising for data scandal
Facebook runs UK, US newspaper ads apologising for data scandal

Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal...

26 Mar 2018

SOUTH AFRICA

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

GLOBAL

David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

SOUTH AFRICA

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 20 Nov 2017

GLOBAL

Rani Raad, president, CNN International Commercial - image credit: .
CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

UNITED KINGDOM

Lola Ogunyemi
Black model in Dove video says ad 'misinterpreted'

LONDON - The black model who appeared in a Dove advert which triggered accusations of racism insisted Wednesday that she was not a victim and that the commercial had been misinterpreted...

12 Oct 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five key talking points from the 2017 EMEA Adobe Summit in London
Five key talking points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance...

By Kirsty Barkhuizen 6 Jun 2017

SOUTH AFRICA

WE Communications launches global network of independent, specialist agencies
WE Communications launches global network of independent, specialist agencies

This week marked the launch of The Plus Network, founded by WE Communications...

By Jessica Tennant 12 May 2017

UNITED KINGDOM

Ride sharing services to double revenue in four years
Ride sharing services to double revenue in four years

Juniper's latest research, 'Sharing Economy: Opportunities, Impacts & Disruptors 2016-2020', found that shared transport platforms, such as Uber and Lyft, which typically take just 20% of driver earnings...

8 Apr 2016

UNITED KINGDOM

Robots rule by 2020
Robots rule by 2020

Research indicates that the current figure of fewer than 1 in 25 American homes owning a robot will rise to 1 in 10 by 2020...

18 Dec 2015

UNITED KINGDOM

LIA announces Digital shortlist
LIA announces Digital shortlist

London International Awards (LIA) has announced the shortlist for Digital, with a total of 116 entries making it to the final round. Winners will be announced on 10 November...

23 Oct 2015

UNITED KINGDOM

LSM report reviews cloud technology
LSM report reviews cloud technology

London School of Marketing (LSM) has published an article reviewing the rise of cloud technology and its impact on digital marketing strategy...

18 Sep 2015

UNITED KINGDOM

Four ways a virtual office can benefit your startup
Four ways a virtual office can benefit your startup

There are many reasons why you should consider a virtual office for your startup, and the cost involved is not the only aspect to think about...

By Boris Dzhingarov 11 Jun 2015

SOUTH AFRICA

Rising Stars in Media sought globally
Rising Stars in Media sought globally

FIPP's new global 'Rising Stars in Media' awards has been created to discover and recognise those individuals - from around the world - under the age of 30...

10 Jun 2015

UNITED KINGDOM

Connected cars to represent 20% of the global car market by 2019
Connected cars to represent 20% of the global car market by 2019

Hi-tech analysts Juniper Research are forecasting that the telematics sector will continue to outperform all other M2M markets over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019...

8 Jun 2015

UNITED KINGDOM

Digital jury selected for LIA 2015
Digital jury selected for LIA 2015

The 2015 London International Awards (LIA) has named Ronald Ng, CCO, North America of DigitasLBi as its Digital Jury President...

4 Jun 2015

UNITED KINGDOM

Top tech leaders in 2015 revealed
Top tech leaders in 2015 revealed

HAMPSHIRE, UK: Microsoft CEO Satya Nadella heads Juniper Research's newly-released rankings of the most influential executives in the technology space, followed by Apple's Chief Design Officer, Jony Ive...

29 May 2015

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