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Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands 
Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Addressing the information gap in Nigeria's durable and consumer electronics retail market
Addressing the information gap in Nigeria's durable and consumer electronics retail market

6 Jul 2023

These five trends will change business in Africa in 2020
These five trends will change business in Africa in 2020

  12 Dec 2019

Image source: Gallo/Getty.
Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.
AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Credit: Kasi.
Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

  3 Dec 2019

Image source: Gallo/Getty.
Africa should focus on industrialisation. Free trade will follow

  27 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

  21 Nov 2019

African multinationals bring home much more than profits
African multinationals bring home much more than profits

  20 Nov 2019

Study examines engagement boosting on platforms
Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse
Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.
Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.
Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.
African countries can't industrialise? Yes, they can

  13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

  8 Nov 2019

Image source: Gallo/Getty.
Achieving Africa's development goals

4 Nov 2019

Africa University.
Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.
The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values
Women of Africa: Changing lifestyles, unchanged (core) values

, Kantar  25 Oct 2019

African boom in investment in communications infrastructure
African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.
Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.
Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy
Africa's informal sector can contribute to the formal economy

  18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020
Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar  17 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

  15 Oct 2019

West Africa build gathers pace for The Conversation Africa
West Africa build gathers pace for The Conversation Africa

  15 Oct 2019

Image source: Gallo/Getty.
Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

  11 Oct 2019

Image source: Gallo/Getty.
UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.
Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

More Research news

More news

Image source: Gallo/Getty.
Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.
AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Credit: Kasi.
Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director
10 questions to ask the marketing director

  3 Dec 2019

Image source: Gallo/Getty.
Africa should focus on industrialisation. Free trade will follow

  27 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

  21 Nov 2019

African multinationals bring home much more than profits
African multinationals bring home much more than profits

  20 Nov 2019

Study examines engagement boosting on platforms
Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse
Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.
Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.
Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.
African countries can't industrialise? Yes, they can

  13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

  8 Nov 2019

Image source: Gallo/Getty.
Achieving Africa's development goals

4 Nov 2019

Africa University.
Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.
The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values
Women of Africa: Changing lifestyles, unchanged (core) values

,   25 Oct 2019

African boom in investment in communications infrastructure
African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.
Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.
Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy
Africa's informal sector can contribute to the formal economy

  18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020
Social media platforms and online video set to consolidate their dominance in advertising in 2020

  17 Oct 2019

Data technology driving agility in retail
Data technology driving agility in retail

  15 Oct 2019

West Africa build gathers pace for The Conversation Africa
West Africa build gathers pace for The Conversation Africa

  15 Oct 2019

Image source: Gallo/Getty.
Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

  11 Oct 2019

Image source: Gallo/Getty.
UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.
Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance
Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell
Africa is hell

,   8 Oct 2019

Image source: Gallo/Getty.
Africa is ripe for investment

  4 Oct 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz Office

  2 Oct 2019

Image source: Gallo/Getty.
Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc
TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.
African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.
Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kojo Annan.
Support Africa's agenda for transformation

30 Sep 2019

United Nations SDG publication released this week.
United Nations sounds warning on achieving SDGs

27 Sep 2019

Image source: Gallo/Getty.
How partnerships can help Africa achieve UN SDGs

26 Sep 2019

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