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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

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Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

Bizcommunity.com Biz Promoted Features: Keep your business headlines in the spotlight for 7 days

16 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Kantar Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

9 Apr 2025

Dentsu X: Shaping the future of experiences

Dentsu Dentsu X: Shaping the future of experiences

19 Feb 2025

GenAI in marketing: Fear or FOMO?

Kantar GenAI in marketing: Fear or FOMO?

30 Jan 2025

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Bizcommunity.com #BizTrends2025 Sponsors announced and categories still open for Curating the Future

21 Nov 2024

Kantar Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

20 Sep 2024

MultiChoice and Paramount strengthen their relationship in Africa

DStv Media Sales MultiChoice and Paramount strengthen their relationship in Africa

16 Jul 2024

Tag Collective: Innovation for Africa

Tag Collective Tag Collective: Innovation for Africa

26 Jun 2024

Unlocking the potential of communities in Africa

Human8 Unlocking the potential of communities in Africa

26 Jun 2024

Kantar Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

More news

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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

(Image supplied)

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Promoted content mid:321

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

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More Research news

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024

A clear and confident shift in marketing technology as CMOs embrace AI

22 May 2024

Addressing the information gap in Nigeria's durable and consumer electronics retail market

Addressing the information gap in Nigeria's durable and consumer electronics retail market

NielsenIQ 6 Jul 2023

Image supplied.

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Source: Getty

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Source:

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

Source: ©Jozef Polc -

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Gina Gapp

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

Source:

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Source:

Drop in optimism among Africa's youth - report

27 Jun 2022

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