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Unwrapping shopper insights over the holiday season - exploring behaviours, trends, expectations and more
Unwrapping shopper insights over the holiday season - exploring behaviours, trends, expectations and more

Understanding how shoppers think and behave over busy holiday shopping periods can be extremely helpful for brands and retail platforms in order to enhance their customer shopping experience, be it online or in-store...

Issued by Borderless Access 20 Jan 2022

Source: Getty
Subscription economy to hit $275bn in 2022: Where's the growth coming from?

The global market value of the subscription economy will grow to $275bn in 2022, rising from $224bn in 2021, a new Juniper Research study has found...

11 Jan 2022

Source: © efks
$617m ad value makes Nike most marketed sports brand on social media

In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners...

5 Jan 2022

Why livestreamers should sell their products with a poker face - not a smile
Why livestreamers should sell their products with a poker face - not a smile

Smiling or exhibiting other positive emotional displays while selling a product over live video - known as livestreaming - makes people less likely to buy it...

By Michel Ballings and Neeraj Bharadwaj 30 Aug 2021

Digital Kungfu delivers a 24:1 return on investment for MC3 Cloud in English and French-speaking African regions
Digital Kungfu delivers a 24:1 return on investment for MC3 Cloud in English and French-speaking African regions

When you have an urgent campaign that needs to be deployed quickly, efficiently and effectively, there's only one partner to turn to: Digital Kungfu...

Issued by Digital Kungfu 18 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 28 Oct 2020

Photo by rupixen.com on .
CMO Council identifies agile brands that have benefitted from opportunities during global lockdown

The CMO Council has picked notable brand stand-outs experiencing an upturn in the global downturn...

15 Jun 2020

#LockdownLessons: Companies putting the grit in integrity
#LockdownLessons: Companies putting the grit in integrity

Terry Levin, creative director at Bizcommunity, shares her views of the current Covid-19 crisis and how the company is navigating these unusual times...

Issued by Bizcommunity.com 26 May 2020

Credit: Cytonn Photography on .
How brands should respond to declining sales

It is now a sad reality that the disruption which the coronavirus is creating is on the increase in Nigeria and, as should be expected, this is certainly creating some ripples and racking of nerves across the advertising industry...

Austin EfienamokwuBy Austin Efienamokwu 27 Mar 2020

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site...

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site...

17 Dec 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar...

Leigh AndrewsBy Leigh Andrews 8 Nov 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz Office

New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and...

Issued by Bizcommunity.com 2 Oct 2019

Image credit: ROBIN WORRALL on Unsplash.
Mobile leads clicks, not conversions - finds new AccuraCast research

Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it comes to conversion...

25 Sep 2019



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