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    Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands
    Messaging the preferred method for customers to interact with brands says research
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
    Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

    12 Jun 2024

    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI

    22 May 2024

    Harmonising media research across Africa
    Harmonising media research across Africa

      27 Jun 2016

    Image by 123RF
    Youth employment trends in East Africa

    21 Jun 2016

    Image by 123RF
    Unlocking telecoms investment in Africa

    20 Jun 2016

    Independent TV audience measurement for Africa
    Independent TV audience measurement for Africa

      9 Jun 2016

    First Pan-African OOH measurement product
    First Pan-African OOH measurement product

    2 Jun 2016

    Image by 123RF
    Why it's time African researchers stopped working in silos

      26 May 2016

    BrandsEye launches 360 media monitoring solution
    BrandsEye launches 360 media monitoring solution

    22 May 2016

    The mobile revolution in Africa
    The mobile revolution in Africa

    17 Apr 2015

    The story of the African consumer
    The story of the African consumer

      3 Jun 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

      11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

      27 Dec 2013

    Broadband still unaffordable for millions
    Broadband still unaffordable for millions

    11 Dec 2013

    The ONE Campaign aims to bring African voices to the table
    The ONE Campaign aims to bring African voices to the table

    31 Jan 2013

    Continental Outdoor Media release consumer behaviour findings
    Continental Outdoor Media release consumer behaviour findings

    14 Jun 2012

    PRB engage journos in IDEA Project
    PRB engage journos in IDEA Project

      8 Jun 2012

    Gregory Gondwe
    Journos train in science and health reporting

      23 May 2012

    Journos train to make news out of numbers
    Journos train to make news out of numbers

      14 Nov 2011

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

    Gregory Gondwe
    ILO proposes monetary policies for Malawi's employment creation

      2 Nov 2011

    Gregory Gondwe
    Malawi public institutions not media friendly - MISA Malawi

      7 Oct 2011

    Issa Sikiti da Silva
    Housing crisis in Africa as economy grows, cities overcrowded

      7 Sep 2011

    Gregory Gondwe
    Malawi media suppressing local content - Study

      5 Sep 2011

    African mobile advertising market continues growth - InMobi

    6 Jun 2011

    Significant shifts in South Africa, Africa's mobile patterns
    Significant shifts in South Africa, Africa's mobile patterns

      21 Apr 2011

    Africa Portal receiving high traffic
    Africa Portal receiving high traffic

    14 Mar 2011

    2011 PAMRO meeting, media research conference set for Senegal
    2011 PAMRO meeting, media research conference set for Senegal

    14 Mar 2011

    IPS hosts roundtable to support research uptake in Africa
    IPS hosts roundtable to support research uptake in Africa

    8 Mar 2011

    Unemployment, inflation worries hit consumer confidence
    Unemployment, inflation worries hit consumer confidence

    27 Jan 2011

    Hope for full global economic recovery in 2010 diminishes
    Hope for full global economic recovery in 2010 diminishes

    27 Oct 2010

    More Research news

    More news

    Harmonising media research across Africa
    Harmonising media research across Africa

     27 Jun 2016

    Image by 123RF
    Youth employment trends in East Africa

    21 Jun 2016

    Image by 123RF
    Unlocking telecoms investment in Africa

    20 Jun 2016

    Independent TV audience measurement for Africa
    Independent TV audience measurement for Africa

     9 Jun 2016

    First Pan-African OOH measurement product
    First Pan-African OOH measurement product

    2 Jun 2016

    Image by 123RF
    Why it's time African researchers stopped working in silos

     26 May 2016

    BrandsEye launches 360 media monitoring solution
    BrandsEye launches 360 media monitoring solution

    22 May 2016

    The mobile revolution in Africa
    The mobile revolution in Africa

    17 Apr 2015

    The story of the African consumer
    The story of the African consumer

     3 Jun 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

     11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

     27 Dec 2013

    Broadband still unaffordable for millions
    Broadband still unaffordable for millions

    11 Dec 2013

    The ONE Campaign aims to bring African voices to the table
    The ONE Campaign aims to bring African voices to the table

    31 Jan 2013

    Continental Outdoor Media release consumer behaviour findings
    Continental Outdoor Media release consumer behaviour findings

    14 Jun 2012

    PRB engage journos in IDEA Project
    PRB engage journos in IDEA Project

     8 Jun 2012

    Gregory Gondwe
    Journos train in science and health reporting

     23 May 2012

    Journos train to make news out of numbers
    Journos train to make news out of numbers

     14 Nov 2011

    Consumer Confidence Survey: Economy again top global concern
    Consumer Confidence Survey: Economy again top global concern

    9 Nov 2011

    Gregory Gondwe
    ILO proposes monetary policies for Malawi's employment creation

     2 Nov 2011

    Gregory Gondwe
    Malawi public institutions not media friendly - MISA Malawi

     7 Oct 2011

    Issa Sikiti da Silva
    Housing crisis in Africa as economy grows, cities overcrowded

     7 Sep 2011

    Gregory Gondwe
    Malawi media suppressing local content - Study

     5 Sep 2011

    African mobile advertising market continues growth - InMobi

    6 Jun 2011

    Significant shifts in South Africa, Africa's mobile patterns
    Significant shifts in South Africa, Africa's mobile patterns

     21 Apr 2011

    Africa Portal receiving high traffic
    Africa Portal receiving high traffic

    14 Mar 2011

    2011 PAMRO meeting, media research conference set for Senegal
    2011 PAMRO meeting, media research conference set for Senegal

    14 Mar 2011

    IPS hosts roundtable to support research uptake in Africa
    IPS hosts roundtable to support research uptake in Africa

    8 Mar 2011

    Unemployment, inflation worries hit consumer confidence
    Unemployment, inflation worries hit consumer confidence

    27 Jan 2011

    Hope for full global economic recovery in 2010 diminishes
    Hope for full global economic recovery in 2010 diminishes

    27 Oct 2010

    Gregory Gondwe
    Malawi public institutions secretive - MISA Malawi

     4 Oct 2010

    Gregory Gondwe
    JUMA conducts media study in Malawi

     12 Aug 2010

    Sexual harassment still rampant in newsrooms
    Sexual harassment still rampant in newsrooms

     18 Aug 2009

    Women still hitting glass ceiling in media
    Women still hitting glass ceiling in media

     6 Aug 2009

    More Research news

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