One Day tourism campaign launched to inspire future travellers

The campaign uses digital content tools to virtually showcase the provinces to those currently in lockdown in South Africa, and around the world. This includes financial support to local tour guides who will use streaming services to conduct tours of the top experiences in the Western Cape - from a step-by-step bokkoms cooking class, to an exploration of the cave paintings at Sankraal in the Cederberg and much more.

There will be 12 virtual tours using video calls and streaming services, like Zoom, together with photography and video to highlight the magic of the province’s six regions - the Cape West Coast, Cape Overberg, Cape Town, Cape Winelands, Garden Route & Klein Karoo and Cape Karoo. At the end of the tour, viewers will have the chance to show their appreciation to the guides via Paypal or Snapscan.

The campaign will also remind visitors of the region's breathtaking scenery with downloadable Zoom backgrounds of Western Cape locations, and the “One Day in the Western Cape” podcast series on Spotify will feature locals describing a relaxing 24 hours spent at a location they love.

Tim Harris, CEO of Wesgro says, “This campaign was derived to keep Cape Town and the Western Cape top of mind as a prime destination, to find new avenues for tourism amid an unprecedented crisis, and to support local guides, many of whom are out of work right now. With the recent news snippets about ‘escaped’ Boulder’s penguins taking to Simon’s Town’s streets, and the lazy lions making the most of empty roads in Kruger Park, there is also a desire for people who want to get back to nature, and who want to bring the outdoors, indoors while they’re in lockdown. The “One Day” campaign enables us all to dream of the day when we’ll be exploring our most beloved places with our loved ones again.”

The campaign has been launched with a competition to win a trip to one of the One Day destinations when it is safe to do so. To participate, follow @Discoverctwc on Instagram, Facebook and Twitter or contact marketing@wesgro.co.za for more.