Subject to regulatory approvals and starting from the third quarter of 2009, continuing into 2012, BancABC branches will be opening across Botswana, Mozambique, Tanzania, Zambia and Zimbabwe. The group is currently investing in technology, people, processes and channels for its retail launch.
Speaking about the brand launch, the group chief executive officer of ABC Holdings Limited, Doug Munatsi said, “We are excited about BancABC, which takes our image and brand positioning to a whole new level...At the same time that we are launching our new brand, we are also adopting a new pay-off line ‘Fresh Thinking. Smart Banking' which reflects a new energy and commitment to the market.”
The Group's brand consultants, Brand Union, led the rebrand process. The new logo and brand proposition will be introduced in all of the countries over the next few weeks.
