"Africa Business Report will offer BBC World News viewers a revealing insight into the stories behind the continent's increasingly successful and diverse business culture. We're delighted to have Skye Bank as sponsor for what should be a very interesting series," says Sean O' Hara, regional director at BBC advertising sales.
Based in Nigeria, Skye Bank's sponsorship package plans to include idents around the programme itself, as well as a range of advertising, online executions on the Africa Business Report series website, and in-branch collateral.