Mac Action is hosted by Digi-Pages on the new digital-magazine portal, www.virtualmags.co.za, and is edited by South African, Steve Allison, in conjunction with FTM partner and ICT media veteran Russell Bennett. According to a statement from the magazine, "Mac Action has been established to fill a gaping hole in local publishing, which leaves fans of the iconic brand with no choice but to purchase a costly, imported magazine for their more in-depth Apple-related information, features, reviews, and tutorials. Pricey and without any deference to unique local conditions, indeed often without relevance to the African market at all."
As a digital magazine, subscribers get to “page” through a magazine filled at no cost bar the amount of bandwidth required. Mac Action plans to offer readers and subscribers a sense of community through participation in further discussions on its content, layout, etc. on the Mac Action Facebook group and via the Mac Action Twitter feed.
