Given the demand for a high-value, strategic understanding of mobile phone usage in sub-Saharan Africa, this research program will combine market understanding and consumer research expertise to provide a unique insight into the mobile usage behaviour of diverse population segments in South Africa, Nigeria, Kenya, Uganda and Cote d'Ivoire.
The research will cover:
This report is available for purchase including a pre-publication discount and complimentary webinar.
Download the Mobile VAS Outlook, sub-Saharan Africa: Consumer and industry insight, Forecasts to 2017 brochure