InMobi Mobile Insights report released - August 2011

Data from the report for June, July and August shows that InMobi now serves 13.5 billion quarterly mobile ad impressions, up 12% from 11.9 billion in the previous quarter.

Key highlights of the Africa data include:

• The Nigerian market is the fastest growing mobile advertising market on the African continent, followed closely by South Africa
• Smartphone impression growth continues to outpace advanced phones and they now represent nearly 1 in every 5 mobile impressions across the region
• While Nokia still holds a 61% impression share, the phone manufacturing giant lost share points to RIM, which climbed to 5%
• RIM OS continued to show strong growth increasing by 1.7 share points from the previous quarter.Both Nokia OS and Symbian OS reflected a slight decline this quarter

Isis Nyong'o, vice president and managing director, InMobi Africa confirms that, "This latest data is a clear reflection of why we see continued significant growth in the mobile media space in Africa. Mobile media consumption is growing at a quick and consistent pace and smartphones continue to represent a larger portion of the opportunity for advertisers and publishers."

Download the Africa Market Overview infographic (Size: 77KB) or the full report at www.inmobi.com/research.