Besides Twitter's core functionality of sharing short updates of text, video, pictures or files with a group of followers, you can also use it in several other strategic ways to build your business - and none of them involve writing even one of the 140 characters contained within a tweet.
By saving searches on keywords related to your company's brand name, you can continuously keep track of your brand's reputation on Twitter, which will allow you to catch problems early if someone's unhappy with your product or service.
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