The new deals will open doors for unsigned artists to work directly with these telecommunications operators by having their content accessible to millions of new fans. Econet and Airtel network users will now be able to access more songs from trending artists spanning the entire continent for use as caller ring-back tones.
Bozza is pioneering an entirely new and innovative model around media and music. Artists working with this plug and play solution are their own business people, 100% in charge of their own content. "What's also exciting is that Bozza artists have an offline audience too that they can then bring online. These artists have loyal communities of fans so through the valuable opportunity to earn revenue from direct contact with Econet and Airtel, they're still hustling on the ground," says Emma Kaye, Bozza founder and CEO.
