Speroni will show how La Gazzetta dello Sport evolved from an old-style, traditional newspaper into a multimedia brand for sports ‘infotainment'.
In 2005, La Gazzetta dello Sport was a black-and-white newspaper printed on distinctive pink paper. Both circulation and advertising revenues were falling. Its website traffic was growing substantially but not producing significant revenue.
To face this situation, they reformulated their approach, carried out deep market analysis to refocus and implement a “radical” new multimedia strategy.
The conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), will present solutions for monetising sports information with readers and advertisers.
The event is designed for all media that publish sports information: sports dailies, national dailies, regional dailies, online sites, magazines, and others. Registration details can be found at www.ifra.com/eventsport. (The conference will offer simultaneous translation in English and French).
Others presentations include:
Full programme and registration details can be found at www.ifra.com/eventsport.
Claude Droussent, deputy director general at Le 10 Sport, will chair the conference, which will feature simultaneous interpretation in French and English. Spanish will be added if more than 10 Spanish speakers are registered.
