CNBC Africa will be syndicating its multimedia and video clips to Newstag, a 'mobile-first' video news service. The multi-year deal grants Newstag the right to share and distribute CNBC's news videos on its mobile and online platforms alongside current affairs and entertainment content from other professional content producers around the world, including AP, AFP and Reuters.
CNBCAfrica.com Chief Executive, Sid Wahi said, "Newstag is to professional video news what YouTube is to amateur video clips. It is the world's largest online network based on videos only from trusted sources. CNBC Africa is the largest and most credible source of business content from around the continent with over 35,000 videos interviews and clips available through its digital publishing channels. This partnership will extend our current reach and enhance our digital ecosystem."
Newstag's 'mobile-first' service enables users to create their own 'tagstream' (or personalised TV channel) in seconds, organising, consuming and sharing stories among their social networks, using the latest web and mobile technologies. These stories are available from a number of different perspectives, resulting in a platform that allows converging viewpoints to be presented side-by-side, shedding new light on international news as it breaks.
Newstag CEO, Henrik Eklund, says, "Newstag is committed to providing global news coverage from distinct perspectives and we are delighted that CNBC Africa will offer our users a refreshing insight into African news through an African lens. It is a dynamic time for Africa and in less than a decade CNBC Africa has built a solid international reputation for providing credible and impartial news, presenting an exciting picture of a continent in development from nuanced reporting on the ground. We hope that combining these strengths with the company's innovative news model will amplify Africa's voice, allowing it to reach a large international audience."
This announcement follows Newstag's selection as a top international start-up by Mobile World Capital Barcelona in an international contest to recognise the most innovative use of mobile technology in business. In addition to this, it has recently been nominated for 'best international news site' by WAN-IFRA alongside Business Week and Singapore Press Holdings. For more information, go to www.newstag.com