Subscribe & Follow
Advertise your job vacancies
Promoted content
April 2012 US mobile subscriber market share
RESTON, US: comScore, Inc, a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending April 2012.
The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.9% market share. Google Android continued to grow its share in the US smartphone market, accounting for 50.8% of smartphone subscribers, while Apple captured 31.4%.
OEM market share
For the three-month average period ending in April, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.9% of US mobile subscribers (up 0.5 percentage points), followed by LG with 19.2% share. Apple continued to grow its share in the OEM market, ranking third with 14.4% (up 1.6 percentage points), followed by Motorola with 12.5% and HTC with 6.0%.
| Top Mobile OEMs 3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jan-12 | Apr-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.4% | 25.9% | 0.5 |
| LG | 19.7% | 19.2% | -0.5 |
| Apple | 12.8% | 14.4% | 1.6 |
| Motorola | 13.2% | 12.5% | -0.7 |
| HTC | 6.4% | 6.0% | -0.4 |
Smartphone platform market share
More than 107 million people in the US owned smartphones during the three months ending in April, up 6% versus January. Google Android ranked as the top smartphone platform with 50.8% market share (up 2.2 percentage points). Apple's share of the smartphone market increased 1.9 percentage points to 31.4%. RIM ranked third with 11.6% share, followed by Microsoft (4.0%) and Symbian (1.3%).
| Top Smartphone Platforms 3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Jan-12 | Apr-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 48.6% | 50.8% | 2.2 | |
| Apple | 29.5% | 31.4% | 1.9 |
| RIM | 15.2% | 11.6% | -3.6 |
| Microsoft | 4.4% | 4.0% | -0.4 |
| Symbian | 1.5% | 1.3% | -0.2 |
Mobile content usage
In April, 74.1% of US mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50.2% of subscribers (up 1.6 percentage points), while browsers were used by 49.0% (up 0.5 percentage points). Accessing of social networking sites or blogs increased 0.3 percentage points to 36.0% of mobile subscribers. Game-playing was done by 33.1% of the mobile audience (up 1.3 percentage points), while 25.8% listened to music on their phones (up 1.3 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Apr. 2012 vs. 3 Month Avg. Ending Jan. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jan-12 | Apr-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 74.6% | 74.1% | -0.5 |
| Used downloaded apps | 48.6% | 50.2% | 1.6 |
| Used browser | 48.5% | 49.0% | 0.5 |
| Accessed social networking site or blog | 35.7% | 36.0% | 0.3 |
| Played Games | 31.8% | 33.1% | 1.3 |
| Listened to music on mobile phone | 24.5% | 25.8% | 1.3 |
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com