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#BizTrends2017: The auto industry will face its biggest disruption yet
The autos industry has always faced massive disruption. The heart of the industry has always been engineering, and advances have shifted the balance of power from one manufacturer to the next for decades. However, for the first time, the auto industry is facing disruption from forces outside their operating environment - notably the way we own and use cars.
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Autonomous vehicles and remote working are also going to open up hard-to-crack rural markets as employees move out of urban hubs and bring business to towns on the outskirts of larger metros – where newly empowered consumers may well prefer private car use for years to come.Increased competition The downside, of course, will be increased competition. Until recently, it was virtually impossible for a new manufacturer to enter the well-established auto market with any force – but surprise competition from the likes of Google and Tesla are proving that cash-rich tech companies may soon topple manufacturing giants. It will be more important than ever for automotive players to become more agile, and to gain customer loyalty. Sales need to streamline and move online, while dealerships should focus on the development of rich ecosystems with large online players. It is a brave, new world but as long as consumers will need to get from A to B, there will be room for automotive vehicles. The way those vehicles will get passengers from A to B will, however, inevitably keep shifting.
About Jeff OsborneJeff Osborne heads up the Gumtree Automotive Team from their office in Johannesburg. Jeff has decades of experience in the motor industry and served as the CEO of the Retail Motor Industry for 13 years. Jeff is passionate about the automotive space, and is a keen classic car collector.
Read more: Jeff Osborne, Gumtree Automotive, vehicle manufacturing, car ownership, on-demand mobility, vehicle dealerships, ridesharing, motor retail, #BizTrends2017