During a fireside chat with Publicis Groupe chairman and co-founder, Maurice Levy, at the recent Viva Tech event, Facebook CEO Mark Zuckerberg spoke about privacy, the General Data Protection Regulation (GDPR), his plans for governance, and how he intends to fight bad content on the social network.
Here are three key highlights from his talk:
1. Facebook to give users full control over data
Zuckerberg said GDPR – the EU’s strict new privacy rules – focussed on values that Facebook “have always shared”. He added that the company would roll out the same controls it has been rolling out in Europe around the world.
However, he cautioned users that deleting their data and clearing their history might affect their experience of the social network. “Newsfeed ranking might get worse for you,” said Zuckerberg.
“Fundamentally that should be a decision that people should be able to make,“ he added.
2. Community-oriented governance is Zuckerberg’s next personal project
When asked what his next big personal project was, Zuckerberg shared his plans of a “court of appeals” constituted of individuals who will not work for Facebook, but “have an understanding of what the policies are, and the principles that we’re trying to have for the community”.
Zuckerberg said under this new “community-oriented governance”, users who have their content pulled down would be able to contest the decision.
3. Facebook is hiring 20,000 people, investing in artificial intelligence (AI) to proactively deal with bad content
Early on in the talk, Zuckerberg acknowledged that the company “didn’t take a broad enough view that people would use the tools for harm”. He said Facebook had dealt with bad content reactively.
“We need to be building AI that can hunt for this pro-actively,” he said, adding that 90% of content posted by ISIS had been flagged by AI, and that the company would go out of its way to build AI to fight bad content.
The CEO said he will be hiring 20,000 people to work on security, and content review.
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