Radisson Blu launches Walk for Water events

© Julián-Rovagnati – 123RF.com

Over the course of three days, beginning on Earth Day, 22 April, Radisson Blu hotels will invite guests to walk for approximately ten metres carrying jerry cans full of water to illustrate the daily struggle millions of people around the globe face in their efforts to access safe drinking water.

For every 100 metres walked, Radisson Blu will donate the funds to provide one child with safe drinking water for life through Just A Drop. Through these events, Radisson Blu expects to provide more than 280 children with access to safe drinking water.

Blu Planet programme

The Walk for Water events take place to celebrate the new global partnership with Just A Drop and to prepare the launch of Blu Planet on Monday, 27 April, a brand-wide focus in all Radisson Blu Hotels and Resorts on conserving and protecting the earth's water supply. The Blu Planet programme aims to provide clean drinking water for life to 12,000 children annually through the Just A Drop partnership.

"We are really proud to instigate this global initiative to support communities that suffer a lack of clean drinking water and hope that this activity highlights to our guests and staff alike what millions of people across the globe experience every day in the search for clean water," comments Inge Huijbrechts, vice-president of Responsible Business. "We look forward to working with Just A Drop in the future to drive our group-wide water sustainability initiative, helping to save this scarce natural resource."