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Liberty, SA Harvest join hands to feed over 30,000 South Africans

Liberty, through its partnership with SA Harvest and its financial advisers from across its various business channels, has donated 30,000 meals to South Africans over their 10-week Challenge. In a true show of South African spirit of giving, they ultimately exceeded their target and raised over R150,000.
Source: Supplied
Source: Supplied


In addition, the annual Liberty Client Golf Day Series raised funds from the green fees paid by each invited guest, which included clients, financial advisers, brokers, broker consultants and franchise principals. Over 320 golfers raised more than R120,000 for SA Harvest. The total donation of R272,000 yields a whopping 136,000 meals.

Making nutritious food accessible to communities

Access to sufficient, nutritious food is a basic human right, so it is fitting that a total amount of R272,000 was handed over to SA Harvest’s Vanessa Naude in Johannesburg on 10 December, which incidentally happened to be International Human Rights Day, by Lindi Monyae, Liberty executive for the emerging consumer market.

Liberty volunteers in both Cape Town and George also rolled up their sleeves to participate in the preparation of meals alongside SA Harvest. The food parcels will be distributed by SA Harvest in the Eastern Cape, Gauteng, Free State, Limpopo, Mpumalanga, Western Cape and KwaZulu-Natal.

“A lack of food is one of the most urgent crises facing our country, with accessibility and affordability at the core of food insecurity. Businesses must help fill the gaps and practice ‘kinder capitalism’,” says Johan Minnie, Liberty Group executive for sales.


SA Harvest’s mission is to end hunger in South Africa by addressing systemic causes of hunger through leveraging appropriate technology and simultaneously rescuing nutritious food and delivering it where it’s needed most.

For Gidon Novick, the chairman of SA Harvest, this initiative is the kind of CSI project that more corporate entities should consider. “Making sure that South Africans don’t go hungry is so important - we were so happy to have partnered with Liberty to make this goal come true,” Novick says.

The project is part of Liberty's #DriveHope campaign that also focuses on helping those in need through random acts of kindness. Through this initiative, the comoany has assisted almost 5,500 people, having paid out over R1m to help people in need of financial assistance, care-packages, food parcels and school supplies - with 12% being given to schools and other educational institutions for Liberty’s Back-to-School initiatives.


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