Its sponsorship of the Loeries includes the creation and hosting of the loeries.24.com website for 10 days. This website will showcase companies who are leading the digital ad industry, carry content and opinion on which brands are the most innovative in their digital marketing and explore why online marketing is the more mature and cost-effective approach among increasingly budget-conscious marketers. The site will also cover the Loeries as it unfolds and showcase all the digital winners.

Explains Geoff Cohen, CEO of 24.com, "The company is excited to be associated with the Loeries and to be able to both showcase and recognise local talent and the creative digital campaigns coming out of South Africa."

Digital is the fastest growing media category in South Africa and, for the first time, the digital category at the Loeries has attracted more than 300 entries.

"As proven by this year's record number of entries in the Digital and Interactive Communication category, advertising in the online medium has come of age in Africa," says Gustav Goosen, CEO of The SpaceStation. "We welcome the recognition of digital in the prestigious Loeries mix and look forward to further growth year on year."

"We are excited to have a leading digital brand like this on board, particularly because this represents confidence in the crucial role of creative content for digital communication," concludes Loeries CEO Andrew Human.