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LG sets the pace

LG Electronics (LG), a global leader and technology innovator in consumer electronics, unveiled its latest products and technologies at the 2008 International Consumer Electronics Show (CES), which was held at Las Vegas Convention Centre from January 7-10, 2008.

This year, the company received CES Innovations Awards for 13 products, including five flat panel TVs, four mobile handsets, two home electronics products, one audio product and one video product, and the Best of Innovations Award in the video display category for its single-layer (frameless) plasma TV, the PG60. The company's five Innovations Awards for its flat panel TV line-up is exceptional. By receiving more than 60 CES Innovations Awards over the past four years, the company has become one of the most-awarded companies at the exhibition.

"CES Innovations Awards are the benchmark for cutting-edge, best-in-class consumer technology," said James Tae, MD of LG Electronics South Africa. "We are honoured that industry leaders again recognised our commitment to delivering advanced technology and innovative design to consumers in South Africa and around the world."

The company is also setting new standards for mobile TV with its introduction of MPH (Mobile-Pedestrian-Handheld) digital TV broadcast technology at CES 2008. The company unveiled the technology at a demonstration on January 7 in Las Vegas, in front of more than 100 representatives from major broadcasting and telecommunications companies.

Highlights of LG's participation at 2008 International CES include:
• The company's striking new LCD TV, the LG60, which at just 45 mm is one of the slimmest TVs available. It features a full HD 120Hz panel and exceptional picture quality that can be optimised for fast-moving images including movies, sports and games. It also has an Intelligent Sensor that automatically adjusts brightness according to the ambient environment, which is claimed to offer both optimised picture quality as well as a 50% reduction in power consumption.
• The PG60, the company's new plasma TV, incorporates Single Layer technology, completely eliminating the usual screen border, making the set appear to be an elegant, seamless sheet of glass. The PG60 boasts a contrast ratio of 30,000:1 – claimed to be the industry's highest - which enables better black levels than ever before, and which are further enhanced by its Dual XD engine.
• The BH200, the company's second generation high-def player offers full Blu-ray disc and HD DVD playback in one device, an LG first. The 2008 digital audio-video line highlights enhanced sound quality, sleek designs and new features, such as HD radio compatibility and user-friendly touch-sensing controls.
• The W52 series of LCD monitors combine cutting-edge performance with stylish designs that integrate into any home office or high-end professional setting. The company also showcased its L206WU monitor, which allows multi-screen users to easily connect up to six other monitors or eight notebook PCs without having to add any video cards or other hardware.
• Other LG offering included mobile handsets, such as the Mobile Pedestrian Handheld (MPH) Digital TV system, which is over-the-air Digital TV transmission technology for mobile, pedestrian and handheld devices. Dr. Woo Paik, Chief Technology Officer of LG Electronics explains: "This groundbreaking MPH technology will allow people to view content at any time, from any place, while creating new revenue streams for broadcasters." Other LG offerings include notebook and mobile PC products as well as dual-format Blu-ray and HD DVD compatible drives.


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