Change management needs brand, PR

Otherwise, don't bother.

In order to get employees really buying into change initiatives, communicators need brand and PR skills. One needs to understand what's really going on in the minds of the employees - it's about connecting with the employees at an emotional level and this requires an understanding of brand strategy. The days of just whacking off corporate communications are over.

Employees are not a homogeneous bunch

Even in a particular organisation, one-size-fits-all doesn't necessarily work anymore, if it ever worked. For starters, not all employees have access to the same media. And one cannot say that all employees are a homogeneous bunch just because they wear the same badge. If employees delete or unsubscribe from the CEO's communication, don't get upset with the employee - blame the CEO for not being relevant and capturing the imagination of employees!

We have found that there is a need for a complete and refreshing approach to change management - integrating the industrial psychologists methodology with the communication and PR specialists as well as the event coordinators skills. The one is not less important than the other, in fact, the different skillsets interact perfectly.

Applying this integrated approach, your company can expect the right methodology, the right excitement and of course, saying the right things at the right time.