After two successful contests (Greatest Holiday and Design Competition) Radisson Blu now focuses on a digital competition where participants can win attractive Short Breaks with Radisson Blu, and where social media is an important driver for the campaign's success.
The contest "Radisson Blu's Top Hotel" began on 11 June and ends on 23 July. Each week features a new theme and new hotels participating: Nature & Beaches, Motorbike & Cabrio Tour in Italy & France, Cultural Cities, Shopping & Design, Nightlife & Festivals, and Exotic Destinations. All participating hotels can promote their candidature through texts, images and videos, and actively use social media channels like Facebook and Twitter.
To win, participants have to vote online for the hotel they think should win the current week's theme. They need to answer a multiple choice question about the specific hotel and argue why this hotel should win. The hotel with most votes becomes Top Hotel of the Week, and participants with a correct answer and the most creative arguments get a Short Break for 2 persons. The main prize after 6 weeks is a Short Break for 4 guests at the Radisson Blu hotel of their choice.
Radisson Blu Short Breaks bring travellers a subjective shortlist of the best of Europe's cities and beyond. "We have thought about the things one really needs to breathe the true spirit of a city: experiences and places that will leave space for your own personal voyage of discovery," says John Kennedy, vice president marketing and customer relationship at Rezidor. From a week end all about art and architecture in Copenhagen or a fashionable stay in Milan to a culinary journey in Dubai - Short Breaks offers it all.
To learn more about the contest, please go to www.radissonblu.com/top-hotel.
