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Dealers News South Africa

BMW acquires Alpina to expand its portfolio

The name Alpina should be well known to most car enthusiasts. This German manufacturer, yes Alpina is a registered automaker, has been working its magic on BMW-based products for almost 60 years. The news just broke that BMW buys Alpina, in an interesting turnaround for both brands.
BMW acquires Alpina to expand its portfolio

The BMW Group will buy Alpina in its entirety and secure the rights to the brand. BMW says that doing so will bring even greater diversity to its own luxury-car range. The conclusion of the transaction is still subject to various conditions. Alpina, a small-series manufacturer from Buchloe, outside of Munich, has forged close cooperation with the auto giant.

Continue reading the full story on Double Apex...

Source: Double Apex

Double Apex is a web portal aimed at automotive enthusiasts. The site features a wide variety of motoring content that includes news, car reviews, motorsport and a range of videos encompassing various aspects of the auto enthusiast landscape

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