MK Music Video Project: top 10 selected

To enter, bands had to partner with a reputable and registered South African production company and conceptualise a superior quality, creative music video concept for one of their as yet un-filmed tracks.

With a balance of both established artists and newcomers, the music videos are set to be world class. The top 10 are:

• Jack Parow: Tussen Stasies, submitted by Ten10 Films
• Foto na Dans: Die Vloed, submitted by Admit One Productions
• The Cavalier: Kiss and Tell, submitted by Tough Sunday Productions
• Will Mono ft. Jax Panik: Ken My Nie, submitted by Foml Films
• Thieve ft. Die Heuwels Fantasties: Way To Go, submitted by The African Attachment
• MC, Earl & Algemi: Dakskroef, submitted by Blixem Productions
• Heroes Wear Red: Bring Me Love, submitted by Mannequin Productions
• Winterstasie: Los My, submitted by The Magic Factory
• 4am: Steering Ships, submitted by Unleashed
• CrashCarBurn: Long Live Tonight, submitted by 7Films

The top 10 were chosen by a MK selection panel who considered elements such as the production company's experience; the choice of artist and song; the creative concept and treatment of the music video; the budget and production value; how well the concept complemented the MK brand and the appeal for its viewers.

Victor Edward Eckard, head of content at MK said: "MVP was created to recognise and expose the wealth of talent that the South African music industry has to offer. It aims to encourage collaboration, uplift the industry and offer both bands and production companies a platform through which to showcase their work. Year on year we hope to grow this project and if the quality of the pitches we received is anything to go by, we can look forward to some interesting and powerful collaborations and, of course, exceptional content."

Go to www.mktv.co.za/mvp for more info.