"The reader is a funky, fresh and edgy trendsetter, but she also has more going on in her life than just what's in her wardrobe," says Katie Edge, Legitimatefashion.com online manager. "She enjoys living life to the full, using fashion to express what she's feeling and likes to experiment with new looks."
The blog provides a space for shoppers to interact with each other and share new trends and experiences. Aside from the latest in-store fashion and industry trends, the blog's content will focus on growing the brand's relationship with its readers, by giving them a platform to voice their opinions online. Readers can expect trend forecasts, celeb news and style tips from the brand's buyers.
"In the world of digital media where rules are constantly being redefined and critical voices are being heard, it's important for the brand to make its mark by communicating exactly what our target audience need, when they need it," says Legitimatefashion.com editor, Ocean Ngobeni.
To celebrate the launch of the blog, there is an online competition. For more information, go to www.legitimatefashion.com
