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Fashion & Homeware News South Africa

Local fashion label launch in Cape Town

Ambri Designs, founded by fashion designer Andrea Bryant, has launched her first fashion label Ambri. All patterns, grading, sewing and production is done locally and by small business owners. Although this increases production costs, the company is passionate about upliftment and is focusing a portion of its time in creating jobs and skills development for the disadvantaged.
Local fashion label launch in Cape Town

Prior to launching her first collection, Bryant spent time gaining experience from fabric design and fashion houses in London and Cape Town, where she enhanced her skills and experience of the industry to enable her to fulfil her dream of creating and owning her own label.

She focuses on marrying style with quality and wearability. "Quality is one thing we do not compromise on." All garments produced are exclusive and kept to a minimum with only 10 units of each style across all sizes produced. The 'less is more' approach to design making is the thought behind every garment. Comfort plays a massive role when styling, as the garment needs to be easily worn on its own as well as paired with other items in your wardrobe.

"We try to make each everyday garments special, with a uniqueness that means no other pair will be the same. My collection includes flattering shirts, high waisted trousers, glamour shorts with a bit of bling, slim fit blazers and traditional items essential to every wardrobe. The garments are made for all body types, but all have the same principle aim, to help woman feel good about themselves in any given situation at any time of the day.

"Fashion is a dynamic, cultural and multifaceted industry that is ever-changing and evolving on an international level. As a result we donate all our off cuts and material to a local organisation called Let There Be Light, founded by Nix Davies, giving them the tools, skills and education to grow and develop themselves within the industry."

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