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Travel News South Africa

Look & Feel Good Expo enters fourth year

South Africa's fastest-growing and most dynamic lifestyle event, the Look & Feel Good Expo, will take place at the Cape Town International Convention Centre in Cape Town from 5-7 October 2012, and at the Coca-Cola dome in Johannesburg from 9-11 November. The expo attracted 31 000 visitors during 2011, and is gearing up for even greater things this year.
Look & Feel Good Expo enters fourth year

Now in its fourth year, this expo has established itself as the country's leading health, wellness and lifestyle consumer exhibition. It has built up a solid track record in attracting blue-chip sponsors and exhibitors as well as a desirable demographic of visitors with disposable income.

New and different ways to enrich visitors' lives/b>

Visitors to the expos are mainly cosmopolitan professionals who are interested in investigating new and different ways to enrich their lives - mentally, physically and spiritually. With this focused visitor profile, the Look & Feel Good Expo has proved to be a successful stage for established companies and progressive start-ups to showcase their products and services. The event offers a premium platform to introduce and demonstrate new ranges, build customer bases, make direct sales and generate post-event orders.

Commented Biz Events managing director Heidi Warricker: "The show is built on six key pillars - health, beauty, fitness, well-being, greening and happiness - it covers a vast spectrum of what visitors want and need to look and feel good.

"Those who come in search of a particular facet of vital living will also find themselves exposed to a variety of other, complementary avenues to achieve all-round wellness. Our visitor surveys indicate that much of the expo's allure lies in the fun that visitors have in exploring and learning about new products, treatments and activities that they may like to try out," Warricker said.

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