The magic biscuits

They are returning to their heritage by reminding consumers that Bakers still bakes with real ingredients and no preservatives – just like in the old days.

The 2007 collection, designed by Paton Tupper, incorporates bold colours, old style fonts and textures. It focuses on the elements of old-world charm and tradition as represented by the Bakersman icon.

In response to consumer demand, the limited edition gifting range consists of a 1kg Bakersman Magic round tin, containing all the Bakers favourites. The tin collections make ideal keepsakes; there is also a 450g tin containing the company's delicious Crunchies, as well as a 400g Choc Selection square tin, which includes the decadent tastes of Original Romany Creams, Choc-o-Break and the Chocolate Sandwich. And there are lots of other goodies in the range as well, including a 600g Home Style Cookies carton.

The 2007 'Fill your day with Magic' range will be available from October 2007 - just in time to enjoy over the holiday season. Prices will range from as little as 95c for the 33g Apricot Jambos, to R89.99 for the Bakersman Magic, Choice Assorted, 1kg tin.