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Castle Lager, official partner of Sport Industry Group

The Sport Industry Group is delighted to announce that South African Breweries will partner with the Sport Industry Summit 2013, the country's flagship sport industry conference and the Sport Industry Awards 2014.
Image courtesy of Salvatore Vuono /
Image courtesy of Salvatore Vuono /

SAB's flagship brand, Castle Lager, has sponsored sport in South Africa for over 54 years and has been the inaugural sponsor of both Bafana Bafana and the Proteas since the country's return to international sport in 1992. Lion Lager was the original sponsor of the Springboks, which was later switched to Castle Lager as the iconic South African beer that supports all three of the country's top sporting codes - 'Bringing South Africans together to support their passion.'

Backed by its founding supporters, Cricket South Africa, the South African Rugby Union and the South African Football Association, the Sport Industry Summit 2013 will once again bring together the industry on 24 October in Johannesburg to discuss the state of South African sport with emphasis on governance, ethics, sponsorship, stadia and community.

On 5 February 2014, The South African Breweries will be backing the Sport Industry Awards, the flagship black-tie event celebrating the very best in South African sport business achievement.

Alastair Hewitt, GM of Castle Lager and Sports Sponsorships at SAB, said: "We are extremely pleased to partner with the Sport Industry Summit 2013 and Sport Industry Awards 2014. Our support of the sport industry represents our firm commitment to South African sport and its continued development."

Leading figures in SA sport

James Monteith, MD of the Sport Industry Group, added: "SAB's extensive and historic involvement across South African sport is a credit to both the company and the strength of our sporting institutions, and we are proud to work alongside these great brands as the South African sport industry goes from strength to strength."

The Sport Industry Summit, staged at Deloitte's Johannesburg headquarters, will bring together the leading figures from South African sport industry to network, engage in high-level panels and workshops and exchange ideas. Speakers and session-leaders include David Walsh, chief sports writer of the Sunday Times; Amadou Gallo Fall, head of the NBA in Africa; Imtiaz Patel, group chief executive officer of Multichoice South Africa; Jenny Pfeiffer, head, Group Brand and Sponsorships at Standard Bank; Rodney Swigelaar, director of WADA Africa; international sports lawyer David Becker; Thomas Jankovich, Innovation Strategy leader at Deloitte; James Hutchison, commercial director at Superbru; Yolanda Arendse, chief marketing officer at EXP Marketing; and many more.

Over 300 delegates attended last year's Summit and the 2013 event is expected to sell out soon. Make sure you are there to experience this essential event for anyone involved in the business of sport.

The Sport Industry Summit's official partners include Deloitte, BMi Sport Info, Tsogo Sun and Gallo Images.

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