A worldwide trend in cities such as New York, London, Berlin and Sydney, the pop-up restaurant culture is on the rise globally, bringing with it a helping of intrigue and exclusivity.
Highly regarded by his contemporaries, Novelli was at the forefront of the celebrity chef trend, appearing on prime time TV shows including Hell's Kitchen, Friday Night with Jonathan Ross, Celebrity X Factor, The Apprentice and numerous BBC cooking shows. It was the late Keith Floyd - one of television's first food superstars - who gave Novelli a piece of advice that has become his mantra: "Cooking is fun; it's nothing serious."
Novelli is no stranger to South Africa either, having once run Novelli's in Cape Town while married to his second wife, model Anzelle Visser from Stellenbosch. He now runs a cooking academy at his 14th-century farmhouse in Hertfordshire. This venture has already won him more awards and fans, and is regarded as one of the top cookery schools in the UK. His latest best-selling cookbook is entitled Simply Novelli.
