News and fashion magazine Grazia South Africa now on sale

Danielle Weakley, editor of Grazia South Africa, said: "We have been looking forward to this day since the official launch of the publication. The entire editorial team is thrilled that the day has finally arrived and we are confident that our readers will love all that Grazia SA has to offer."

Grazia South Africa is the 20th edition of Grazia to launch internationally. The magazine made its debut in Italy in 1938 and the success of the Grazia brand has grown exponentially in the ensuing decades with editions now published in many corners of the globe from Italy, France, Germany and the UK to China, Thailand, India and Australia.

In-the-know, 30-something women

"For almost 70 years, Grazia has remained at the forefront of the evolution of women, season after season, style after style. In South Africa, we have a powerful force of globally savvy, in-the-know, 30-something women who are eager for an editorial fix that's more relevant, more up to the minute and more in tune with their ever-changing tastes than a monthly. They're stylish, inquisitive and glamorous. They're earning their own money and choosing where to spend it. They read the monthlies, but they want more," Weakley said.

More than 200 consumer titles are published in South Africa, with a combined circulation of over 5.3 million. Just 12 weekly magazines are currently published, of which only two fall within the women's general interest category.

"So, there's an obvious gap in the market for Grazia," she said. "It's packed with fashion, news, celebrities, beauty, lifestyle, with real-life reads - all the things we know our readers will love. It's got the gloss of a fashion magazine with the pace of a news weekly."

The easy chic formula

By launching Grazia South Africa, Media24 has brought to SA the easy chic formula that is the international signature of the Grazia brand: fashion, news and celebrities, mixing international trends with local styles and preferences.

"I believe Grazia's irreverent mix of fashion, news and celebrity appeals to the fast-paced urban landscape in which we 30-something women live," Weakley said. "Grazia has been a game changer in the international magazine market since it began syndicating its distinctive brand of fast fashion, news and celebrity, and I look forward to translating its smart formula into one that is relevant for - and resonates with - our fashion-loving female audience."