Marketing & Media trends
Industry trends
Sponsors
Marketing & Media trends
![#BizTrends2022: A spike towards servicing global brands wanting to reach Africa]()
![#BizTrends2022: Automation, meaningful personalisation and privacy]()
![#BizTrends2022: How do you connect in the knowledge-based era?]()
![#BizTrends2022: The future of media with Moky Makura]()
![#BizTrends2022: Nicola Cooper on the Future of Collaboration]()
![#BizTrends2022: This state we're in is quite bizarre]()
![#BizTrends2022: Telling Africa's stories empathetically]()
![#BizTrends2022: Afrobeats, the new frontier for marketers]()
- Brands doing good is good for businessSinenhlanhla Njapha
![#BizTrends2022: 3 ways businesses can rise to the challenge in 2022]()
![#BizTrends2022: Change is trending]()
![#BizTrends2022: Radio steps into a power pose]()
![#BizTrends2022: Africa's informal sector; a newly augmented opportunity]()
![#BizTrends2022: Dali Tembo - Trends are the bridge between brands and people]()
![Source: ©supplied. Paul van den Berg, CE for Oliver Africa]()
![Judith Mugeni, co-founder, chief strategist and managing partner of Ganizani Consulting Services]()
![#BizTrends2022: The year of the African storyteller]()
The year of the African storytellerGarreth van Vuuren![#BizTrends2022: Year of the proven point]()
![#BizTrends2022: The rise of purpose, engaging where it matters]()
![#BizTrends2022: Franklin Ozekhome - Navigating the fast-evolving African trend landscape]()
![#BizTrends2022: WATCH: Khangelani Dziba discusses future prospects facing the ad industry]()
![#BizTrends2022: The state of the attention economy and its impact on radio media planning]()
![#BizTrends2022: Unpacking the digital radio and podcasting trend value stream in Africa]()
![#BizTrends2022: View from on top of the world]()
![#BizTrends2022: Gaming is not a game anymore]()
![#BizTrends2022: The business of sport]()
![#BizTrends2022: Thoughtful and considered]()
![#BizTrends2022: Gentle giants will join the dots for success]()
![#BizTrends2022: Measuring the business of marketing]()
![#BizTrends2022: Using the Platform World as a content marketing strategy]()
![#BizTrends2022: Moky Makura - The Future of Media - Hard Data, Soft Stories]()
![#BizTrends2022: Khumo Theko to present 'Connecting in the Knowledge-based Era']()
![#BizTrends2022: Fasten your seatbelt for the metaverse with Bronwyn Williams]()
![#BizTrends2022: Dion Chang's Flux Trend briefing - The State We're In]()
![#BizTrends2022: 3 trends to consider in the ever-changing SA digital landscape]()
![#BizTrends2022: Digital transformation is dead! What's next?]()
![#BizTrends2022: Africa's business revolution powered by technology]()
![Grant Lapping]()
![Image supplied: Johanna McDowell]()
![#BizTrends2022: What will shape influencer marketing post Covid-19?]()
![#BizTrends2022: Saving the soul of digital marketing]()
![#BizTrends2022: After messaging fragmentation comes messaging consolidation]()
![Zumi Njongwe]()
![#BizTrends2022: Data gives marketers insights to connect with customers]()
![#BizTrends2022: A year to be bold and other digital marketing predictions]()
![#BizTrends2022: 5 digital marketing skills trends to help you manage growth]()
![#BizTrends2022: Healing humans, brands and agencies]()
![#BizTrends2022: You're fluxed!]()
![Kantar]()
![#BizTrends2022: Culture, tech, social; shifts and new growth intersections in Africa]()
![#BizTrends2022: Connecting the dots, connecting Africa]()
![#BizTrends2022: The rise of community-led thinking]()
![#BizTrends2022: Ah Africa! Unpacking the human capital opportunity]()
![#BizTrends2022: Consumer shifts in Africa; new intersections and brand opportunities]()
![#BizTrends2022: 5 powerful video trends = 5 big opportunities. Are you ready?]()
![#BizTrends2022: Nicola Cooper - The ever-shifting African business landscape]()
![#BizTrends2022: 5 mobile trends we're watching in 2022]()
![#BizTrends2022: Doing the right thing, beating the rhetoric and embracing activism]()
![#BizTrends2022: PR is dead; long live personal relations]()
![#BizTrends2022: How to extract value in 2022]()
![#BizTrends2022: Covid-19 and the true power of communication]()
Agriculture trends
Automotive trends
Construction & Engineering trends
CSI & Sustainability trends
Education trends
Energy & Mining trends
Entrepreneurship trends
Finance trends
Healthcare trends
HR & Management trends
ICT trends
Legal trends
![#BizTrends2022: Key legal trends in Africa - Part 3]()
Key legal trends in Africa - Part 3Darryl Bernstein, Johan Botes, Kieran Whyte and Lerisha Naidu- Key trade and investment trends in Africa - Part 2Ashlin Perumall and Janet MacKenzie
![Baker McKenzie]()
Key trade and investment trends in Africa - Part 1Lodewyk Meyer, Marc Yudaken, Mike van Rensburg and Virusha Subban![#BizTrends2022: Intellectual property - is AI sufficiently central to Africa's agenda?]()
![Johan Botes]()
Lifestyle trends
Logistics & Transport trends
Property trends
Retail trends
Tourism & Travel trends
Most Read
![Source: © Freight News https://www.freightnews.co.za/ Freight News]] Sa and Kenya won Gold at the Cannes Loins 2022](https://biz-file.com/c/2206/660256-80x80.png?1)
Advertise your job ad on Bizcommunity
ASA Code revision
For how long can a new product be called new? The present Advertising Standards Authority (ASA) Code stipulates a period of up to twelve months, but this is now being revisited.
The ASA Code governs the use of the word 'new' in advertising and on packaging in that a product or a substantially improved product or service may only be described as new for a period of 12 months.
Recently a problem arose when a product was described as 'new' some eight months after the first introduction of the product. Although within the 12-month period, it was felt by a competitor that this could create the misleading impression that the product had somehow been improved.
One suggestion received by the ASA was that, should an advertiser wish to use the 'new' message, it must be used no later than 90 days after usage of the product or service in question.
The ASA has asked MFSA for input, and would also appreciate any comments or suggestions that you may have regarding any possible amendments to the 'new' clause.
Please send your comments to , by no later than 25th June 2003.
Recently a problem arose when a product was described as 'new' some eight months after the first introduction of the product. Although within the 12-month period, it was felt by a competitor that this could create the misleading impression that the product had somehow been improved.
One suggestion received by the ASA was that, should an advertiser wish to use the 'new' message, it must be used no later than 90 days after usage of the product or service in question.
The ASA has asked MFSA for input, and would also appreciate any comments or suggestions that you may have regarding any possible amendments to the 'new' clause.
Please send your comments to , by no later than 25th June 2003.
 Code stipulates a period of up to twelve months, but this is now being revisited.){kind=link}