Marketing & Media trends
- Tech democratisation will set the tone for 2021Andrew Smit and Johan Walters
- 3 major trends in the commercial property space in AfricaPeter Hodgkinson
- A bright horizon for South Africa's energy landscapeBarry Bredenkamp
- Achieving developmental goals through constructionCyril Vuyani Gamede
- Time for NPOs to show their real impactKeri-Leigh Paschal
- 5 sustainability trends that will shape business in 2021Christelle Marais
- 4 trends set to continue or be re-interpreted in the NGO sectorInnocent Masayira
- Strengthening NPO skills and processesNazeema Mohamed, Feryal Domingo and Soraya Joonas
- Sustainability is key for social investment in 2021Keri-Leigh Paschal
- 4 trends in employee skills development and training you need to know for 2021Siphelele Kubheka and Desikan Naidoo
- Digital solutions need small steps to succeedXanthe Adams
- Mining looks ahead to more Covid riskRalf Hennecke
- Mining's year ahead will demand deep innovationFrederick Cawood
- 10 predictions around fintechDominique Collett
- The 4 themes for the new yearAndrew Duvenage,
- 3 wealth management trends to watch in 2021Maarten Ackerman
- 4 strategies to rethink investing in SMEsKuhle Mnisi
- Microinsurance ready to reach new heightsMarius Botha
- Finding alpha in the age of Covid-19Nema Ramkhelawan-Bhana
- Purpose or profit. It's not a choiceMike Middleton
- Shifting towards a digital - but still human - approachHenry van Deventer
- Healthcare innovation in 2021 and beyondReynhardt Uys
- Are day hospitals the new trend?Lee Callakoppen
- 3 emerging medical scheme membership patternsNerine Brink
- Healthcare innovations to look out forMoshe Lichtenstein
- 4 areas in which your business can practice its swivelFrancois Kriel
- 5G is coming. Here's what it could mean for SASamantha Naidoo
- 3 big issues demanding legal attention this yearJonathan Veeran, Nozipho Mngomezulu and Burton Phillips
- 3 new trends to anticipate in arts and cultureRucera Seethal
- Wine in the wake of coronaKristen Duff and Gosia Young
- 7 prospects and necessary shifts for the artsRucera Seethal
- Auction industry survival depends on going virtualJoff van Reenen
- Covid-19 drives new trends in local property marketMarcél du Toit
- A bold year for beveragesAlex Glenday
- Acceleration of digital paymentsJonathan Smit
- Safety vs sustainability - the packaging industry's key conundrumNthabiseng Motsoeneng
- The evolving e-tail landscapeVilo Trska
#BizTrends2018: A positive perspective on moving towards 4.0
What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive.
Chrisna Basson, head of strategy at Weathermen & Co, Namibia.
1. Hyper-local tech and innovation
The one that’s most exciting and most pressing, is southern Africa’s pace with innovation and technology. The pace is still too slow, but the opportunities are massive. Pace is due to a number of things, some of which are:
- The cost of data;
- The lack of exposure;
- Being distracted by all the craziness happening in our governments; and
- The imposed Western frameworks that we’ve too easily been adopting for generations.
Yet we’ve come to a point where we’ve seen many of tech’s possibilities, and learned the importance of it only being successful where it’s localised. So the need for, and growth of, hyper-local tech solutions will hopefully gain momentum.
Africa can be left out. It needs to determine its own innovation and develop locally. Rely less on the rest of the world. Create not only consume.So said Paul Scanlan, CTO of Huawei Technologies at AfricaCom 2017.
2. Being loud vs. being effective
Another move is that from a mere civil awakening, to a more strategic and intelligent civil awakening. Again, the focus is on southern Africa. An example of this is definitely NOT what goes on on Twitter, or Facebook, or in the comments section of News24.
It’s rather an informed and considered approach to addressing issues. Note the word ‘approach’, because for real change to come, whether in the boardroom or in governments, it’s not about being loud but effective.
You can’t demand something from your parents or boss and expect them to give it to you. Ask nicely. Do your homework. Demonstrate why you deserve it. Which we, as civil society, can and should do.That sort of leads to the next point.
That of breaking things down to their essence and making whatever the essence is count. The minimum viable product, idea or strategy.
This is not necessarily to keep things easier or smoother, but rather to strengthen its sense of self.
It’s a journey of self-actualisation because with the continued political and economic instability we're seeing, as well as all the uncertainty that realities like big data and AI bring, there’s a need for focus.
Because that’s what makes you succeed.
4. Decentralised thinking
We'll see a lot more drive to minimise inefficiency within the entire value chain, in order to maximise a company or system’s most viable reason for existence. And what makes it profitable, of course. Making sure systems and structures are lean, and purpose is clear, so that what it does is strong and resilient, for whatever may come. Fractal patterns and biomimicry are popular because they're important.
This also builds confidence in the notion of defining your own rules. Which, when combined with all the innovation possibilities, allows for more decentralised vs centralised thinking. Cryptocurrencies, open software, YouTube, Bozza Mobile, the list goes on.
Gone are the days of us falling victim to the powers that be. We really can create the life we want to live. So yes, it's positive.